EP 1296 Pete Licata - We're At A Turning Point In Coffee - The Daily Coffee Pro Podcast by Map It Forward

Join our Mailing List - https://www.mapitforward.coffee/mailinglist"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops "Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops "It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops Looking for business advisors or consultants for your business? Get in touch with us here: [email protected]******************************This is the first episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.Our guest on the podcast in this series is Pete Licata, co-founder of the brand new roasted coffee brand Caffeine Control Coffee and 2013 World Barista Champion.This series focuses on the idea that our coffee industry is at a turning point. We examine the industry's past, present, and future and explore challenging questions that may prove sobering over time.The five episodes of this series are:1. We're at a Turning Point In Coffee - https://youtu.be/-t7Z_O2LEm82. The Relevance of Coffee Competitions - https://youtu.be/WG_wMutQ_E43. 2025 Is Different From All Other Years In Coffee - https://youtu.be/bM_k_grRE2E4. Caffeine Trends In Coffee - https://youtu.be/28wCcpVJI1U5. Launching A Coffee Brand in 2025 - https://youtu.be/dG24xtmv9F8In this episode of the Daily Coffee Pro by Map It Forward, Lee and Pete explore the lack of industry standards, the evolving concept of specialty coffee, and the challenges faced by new entrants in the coffee business.Pete shares insights from his 20+ years of experience, including the impact of caffeine and the necessity of industry cohesion.Learn about the turning point the coffee industry is experiencing and how we can navigate these changes. Stay tuned for upcoming episodes where they dive deeper into topics like coffee competitions.00:00 Introduction to the Cafe Industry00:43 Sponsorship Message01:21 Welcome and Series Introduction02:04 Meet Pete Licata02:18 Pete's Journey in the Coffee Industry05:06 Focus on Caffeine07:21 The Evolution of the Coffee Industry10:38 Challenges in Specialty Coffee19:16 Reinventing the Wheel in Coffee21:39 The Need for Industry Cohesion25:06 Conclusion and Next Episode TeaserConnect with Caffeine Control Coffee and Pete Licata here:• https://caffeinecontrol.coffee/• https://www.facebook.com/profile.php?id=61560412733106• https://www.instagram.com/caffeinecontrol.coffee/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoachingLooking for a business advisor for your established coffee business or startup? Email us here📧 email: [email protected]