EP 1297 Pete Licata - The Relevance of Coffee Competitions - The Daily Coffee Pro Podcast by Map It Forward

Join our Mailing List - https://www.mapitforward.coffee/mailinglist"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops "Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops "It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops Looking for business advisors or consultants for your business? Get in touch with us here: [email protected]******************************This is the 2nd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.Our guest on the podcast in this series is Pete Licata, co-founder of the brand new roasted coffee brand Caffeine Control Coffee and 2013 World Barista Champion.This series focuses on the idea that our coffee industry is at a turning point. We examine the industry's past, present, and future and explore challenging questions that may prove sobering over time.The five episodes of this series are:1. We're at a Turning Point In Coffee - https://youtu.be/-t7Z_O2LEm82. The Relevance of Coffee Competitions - https://youtu.be/WG_wMutQ_E43. 2025 Is Different From All Other Years In Coffee - https://youtu.be/bM_k_grRE2E4. Caffeine Trends In Coffee - https://youtu.be/28wCcpVJI1U5. Launching A Coffee Brand in 2025 - https://youtu.be/dG24xtmv9F8In this episode of The Daily Coffee Pro by Map It Forward, Lee and Pete explore the significance and implications of coffee competitions.The discussion revolves around how winning such events, particularly the World Barista Championship, can transform careers. They delve into the substantial financial benefits, networking opportunities, and career shifts that result from these competitions.However, Lee and Pete also critically examine the current state of the competition ecosystem, discussing its elitism, financial barriers, and whether it truly advances the coffee industry. They consider the potential for more meaningful uses of time and resources towards solving industry-wide issues.The episode concludes with a reflection on the need for evolving and diversifying the methods by which the coffee industry moves forward.00:00 Life-Changing Competitions01:05 Regenerative Coffee Farming Workshops02:26 Introduction to the Series with Pete Licata02:42 The Role and Impact of Coffee Competitions05:26 Challenges and Evolution of Competitions08:48 Financial and Accessibility Issues23:06 The Psychological Impact of Competitions25:04 The Shadow Industry of Coffee Competitions26:38 Future Directions and Industry Challenges36:40 Closing Thoughts and Next Episode PreviewConnect with Caffeine Control Coffee and Pete Licata here:• https://caffeinecontrol.coffee/• https://www.facebook.com/profile.php?id=61560412733106• https://www.instagram.com/caffeinecontrol.coffee/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoachingLooking for a business advisor for your established coffee business or startup? Email us here📧 email: [email protected]