Ep 13: Global & Internal Communications and Campaigns with Vanessa Talbot-Brown, Buro Happold

Welcome to the latest episode of Marketing In Times of Crisis and I'm your host Ayo Abbas, a marketing consultant who specialises in all things built environment.  Today's guest is someone I've known for years on the engineering and architectural marketing circuit, Vanessa Talbot-Brown who leads the marketing team at engineering firm Buro Happold.The brilliant marketing efforts of her team were recently recognised with them winning not one but  two Archiboo Awards - awards which are dedicated to showcasing the best of digital communications in the built environment industry. Key takeawaysThe importance of internal comms and having a clear purposeHow themes and issue based global campaigns  help to unite their global marketing effortsThe need for agility and being able to respond quickly in a crisis and embrace digital communications.Rate and review usPlease don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. ResourcesBuro Happold websiteAbbas Marketing websiteStride Treglown56 Black Men - Cephas WilliamsArchiboo AwardsConisbeeRecorded on Monday 16th November 2020. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo