Ep 13 | How To Use Storytelling To Bring Strategic Brand Partnerships To Life with Aiyana Parks

Storytelling builds a powerful and emotional connection between brands and customers, but HOW is it done right? We answer this question (and more) in this knowledge-packed episode of “Event Marketing Redefined”, by speaking with Aiyana Parks from Condé Nast, a global media company that publishes GQ, Vanity Fair, and Architectural Digest, among other publications. Join Matt Kleinrock, CEO of Rockway Exhibits + Events, and Aiyana Parks, as we explore how to utilize storytelling to bring strategic brand partnerships to life—specifically in the event space. As Condé Nast puts it, "We exist to create and champion the exceptional." With this mindset, Aiyana always aims to take it a step further when it comes to knowing their audience and goals for each brand. It’s particularly inspiring learning how she led the company through overcoming the challenge of creating compelling activations in the midst of the pandemic. A sneak peek of what we covered: - Bringing the story to life from a brand perspective - How to create synergy from a customer research standpoint - How to align customers and goals - An insight into Condé Nast’s process for creating events - Why it’s essential to be involved in every phase of the event If you are ready to learn how to engage with your ideal audience, and the secret sauce of creating a story for events, to bring YOUR strategic partnerships to life, this episode is for you! Connect with Aiyana: On her LinkedIn: https://www.linkedin.com/in/aiyanaparks/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined