EP:13 - Lauren Meisner, unlocking GenZ - how we can communicate and work with this misunderstood generation.

By 2025 GenZ will account for over 27% of the workforce.  There is a lot of conversation about GenZ: there are words like lazy, flippant, instant gratification and constant change seekers being thrown around and there is a lot of negative rhetoric in the media about GenZ in the workplace. Lauren Meisner, a GenZ and Internet Culture expert explains how workplaces can embrace GenZ employees, outlines what responsibilities employers have, and explains why GenZ have an increased demand for transparency. Lauren talks about misinformation on the internet, and answers the tough questions around cancel culture and if someone can truly be canceled forever. Lauren shares her thoughts on the decline of media literacy in the emerging generations and dives into the discussion around whether there should be stricter regulations on online anonymity to prevent cyberbullying and harassment, or if anonymity is essential for free expression? As a GenZ and Internet Culture expert, Lauren breaks down which brands are communicating to Gen Z correctly and which ones aren’t? As well as explaining that Gen Z’s simply don’t buy into aspirational influencer culture with the same excitement that Millennials once did and what this means for influencer marketing.   Lauren touches on her own podcasting journey, and why she isn’t publishing content on Meta instead leaning on platforms like TikTok to publish her full podcast episodes. She also draws a line on what’s in and what’s out when it comes to things like; ‘slay’, working remotely, emojis, snapchat, and many other things which are being hotly debated among generations.  Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Lauren on IG: https://www.instagram.com/laurenmeisner_/ Lauren on LinkedIn: https://www.linkedin.com/in/laurenmeisner/  Infinite Scroll Podcast on Spotify: https://open.spotify.com/show/18cqrQI7gMiVfxIMRAeULF?si=4da3370ca70d469e  Centennial World: https://centennialworld.com/  Centennial World on TikTok: https://www.tiktok.com/@centennialworld Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby