Top of Mind

What does a year of actually backing yourself look like? When Sophie Hood first appeared on Top of Mind in July 2024, she was a Sydney founder with a hangover cure tonic and a big idea. Now she's back in Sydney briefly, away from her home in New York - pitching Qantas at board level, quietly building a second brand, and telling Hayley she doesn't really want to be the face of her own company anymore. In just over a year, Sophie has moved countries with no visa and no job, bootstrapped a US and UK launch from scratch, rebranded her entire product positioning, developed four new SKUs - including a clear electrolyte drink that will be the first of its kind in the category - and started building an entirely new brand in private. Here’s what we cover in this episode: - Sophie in 2024 vs Sophie now - the one mindset shift that made everything else possible - The Soul Tonic rebrand - why 'hangover' became a dirty word, how the product evolved into recovery and hydration, and her new cognitive performance arm - The clear electrolyte drink - why everything in the hydration category is bright blue, and how Sophie plans to be the first to disrupt it with something truly transparent - The Qantas pitch - how a single TikTok about airplane hydration turned into board-level conversations, cabin crew DMs, and an active campaign pitch - Moving to New York with no visa and no plan - why bootstrapping the American launch was the right call, and what she'd tell herself on day one - So Topical - the second brand Sophie is building in private with her business partner Francesca, launching to a community before it ever goes public - The wellness roundup - matcha, cold plunging, fasting, lymphatic drainage, Korean skincare, Ozempic, the 5AM club: overrated or underrated? If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Sophie Hood on IG: https://www.instagram.com/sophiehood1/ Sophie Hood on LinkedIn: https://www.linkedin.com/in/sophie-hood-b1b2a3115/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

(Part 1) What does a year of actually backing yourself look like? When Sophie Hood first appeared on Top of Mind in July 2024, she was a Sydney founder with a hangover cure tonic and a big idea. Now she's back in Sydney briefly, away from her home in New York - pitching Qantas at board level, quietly building a second brand, and telling Hayley she doesn't really want to be the face of her own company anymore. She’s the same guest. But a completely different person. In just over a year, Sophie has moved countries with no visa and no job, bootstrapped a US and UK launch from scratch, rebranded her entire product positioning, developed four new SKUs - including a clear electrolyte drink that will be the first of its kind in the category - and started building an entirely new brand in private. Here’s what we cover in this episode: Sophie in 2024 vs Sophie now - the one mindset shift that made everything else possible The Soul Tonic rebrand - why 'hangover' became a dirty word, how the product evolved into recovery and hydration, and her new cognitive performance arm The clear electrolyte drink - why everything in the hydration category is bright blue, and how Sophie plans to be the first to disrupt it with something truly transparent The Qantas pitch - how a single TikTok about airplane hydration turned into board-level conversations, cabin crew DMs, and an active campaign pitch Moving to New York with no visa and no plan - why bootstrapping the American launch was the right call, and what she'd tell herself on day one So Topical - the second brand Sophie is building in private with her business partner Francesca, launching to a community before it ever goes public The wellness roundup - matcha, cold plunging, fasting, lymphatic drainage, Korean skincare, Ozempic, the 5AM club: overrated or underrated? If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat  Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Sophie Hood on IG: https://www.instagram.com/sophiehood1/ Sophie Hood on LinkedIn: https://www.linkedin.com/in/sophie-hood-b1b2a3115/  Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

If you apply lip balm daily, there's a high chance you're consuming up to 2 tubes of lip balm a year! This one insight stopped Ali Beeck and her co-founder in their tracks. And instead of ignoring it, they built a brand around it.  Balmee is an Australian lip balm made with your microbiome in mind - and in less than a year, it's had the kind of run most founders dream about - they sold out in three months, and had Kayla Itsines share it to her 15 million followers on Instagram.  But this episode isn't just about the highlight reel.  It's what launching a product in a saturated market actually looks like, including the manufacturing nightmares, the sell-out story nobody fully tells, and the full-time job Ali was still working the whole way through. Here’s what we cover in this episode:  Why launching with one hero product beats a full range every time Manufacturing f*ckboys, and what no one tells you about making a physical product How to stay visible when you're completely sold out The $10 million audacity of setting a goal that big, and saying it publicly If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat  Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Balmee on IG: https://www.instagram.com/balmeebeauty/  Ali Beeck on IG: https://www.instagram.com/alibeeck/  Ali Beeck on TikTok: https://www.tiktok.com/@alibeeck  Ali Beeck on LinkedIn: https://www.linkedin.com/in/alibeeck/  Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

If you apply lip balm daily, there's a high chance you're consuming up to 2 tubes of lip balm a year! This one insight stopped Ali Beeck and her co-founder in their tracks. And instead of ignoring it, they built a brand around it.  Balmee is an Australian lip balm made with your microbiome in mind - and in less than a year, it's had the kind of run most founders dream about - they sold out in three months, and had Kayla Itsines share it to her 15 million followers on Instagram.  But this episode isn't just about the highlight reel.  It's what launching a product in a saturated market actually looks like, including the manufacturing nightmares, the sell-out story nobody fully tells, and the full-time job Ali was still working the whole way through. Here’s what we cover in this episode:  Why launching with one hero product beats a full range every time Manufacturing f*ckboys, and what no one tells you about making a physical product How to stay visible when you're completely sold out The $10 million audacity of setting a goal that big, and saying it publicly If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat  Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Balmee on IG: https://www.instagram.com/balmeebeauty/  Ali Beeck on IG: https://www.instagram.com/alibeeck/  Ali Beeck on TikTok: https://www.tiktok.com/@alibeeck  Ali Beeck on LinkedIn: https://www.linkedin.com/in/alibeeck/  Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

What does it actually take to build a culture where failure is a strategy?  Grace Miller is Head of Experimentation and Failure at Flight Story, the studio behind Stephen Bartlett and the world's second-biggest podcast. She's spent years at the intersection of bold creative risk and measurable growth - and she's here to share exactly what that's taught her. In this episode, Hayley and Grace get into the real mechanics of failing well: why founders are already the biggest risk-takers in the room, why "building in public" is mostly performative, and why playing it safe might actually be the most dangerous move your business can make. If you've ever wondered what it looks like inside one of the world's top podcast studios - and what working with Stephen Bartlett is actually like off-camera - this one's for you. Here’s what we cover in this episode: The three types of failure (basic, complex, and intelligent) - and how to tell which one you're in Flight Story's experiment framework - and how to run one experiment a week as a solo founder with no team Why safe is the new risky - what happens to your business when a competitor is testing and you're not The employee personal brand debate - why founders who fear their team building a profile are already losing Paid media red flags - what to ask any agency before you sign, and why a high ROAS guarantee is a reason to run Stephen Bartlett, unfiltered - what Grace learned about her own value from working at the top, and the truth about what he's actually like If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat  Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Grace Miller on IG: https://www.instagram.com/graceexperiments  Grace Miller on LinkedIn: https://www.linkedin.com/in/grace-miller-linked-in/  Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

What does it actually take to build a culture where failure is a strategy?  Grace Miller is Head of Experimentation and Failure at Flight Story, the studio behind Stephen Bartlett and the world's second-biggest podcast. She's spent years at the intersection of bold creative risk and measurable growth - and she's here to share exactly what that's taught her. In this episode, Hayley and Grace get into the real mechanics of failing well: why founders are already the biggest risk-takers in the room, why "building in public" is mostly performative, and why playing it safe might actually be the most dangerous move your business can make. If you've ever wondered what it looks like inside one of the world's top podcast studios - and what working with Stephen Bartlett is actually like off-camera - this one's for you. Here’s what we cover in this episode: The three types of failure (basic, complex, and intelligent) - and how to tell which one you're in Flight Story's experiment framework - and how to run one experiment a week as a solo founder with no team Why safe is the new risky - what happens to your business when a competitor is testing and you're not The employee personal brand debate - why founders who fear their team building a profile are already losing Paid media red flags - what to ask any agency before you sign, and why a high ROAS guarantee is a reason to run Stephen Bartlett, unfiltered - what Grace learned about her own value from working at the top, and the truth about what he's actually like If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat  Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Grace Miller on IG: https://www.instagram.com/graceexperiments  Grace Miller on LinkedIn: https://www.linkedin.com/in/grace-miller-linked-in/  Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

(Part 2) What does it actually take to understand your own brain? Alexis Fernandez is a neuroscientist, four-time author, sold-out live podcaster, and brand new mum of twins. But more than the credentials, she has this rare ability to take how the brain actually works and make it immediately useful. This is her second time on Top of Mind, making her our first ever repeat guest. And honestly? This one might be better than the first. We go deep on the dependency paradox and why being hyper-independent is quietly holding you back, what neuroscience actually says about mum brain (it's not what you think), why boredom is one of the most powerful tools you're probably not using, and the uncomfortable truth about confidence that most people aren't ready to hear. And she just submitted the manuscript for her fourth book. We got a sneak peek. This is a masterclass in understanding the brain you already have. In this episode we cover: The dependency paradox: why hyper-independence limits your freedom, and how healthy dependency actually creates more space in your life What really happens to your brain when you become a mum: the neuroscience behind mum brain, mum guilt, and why the changes make you more empathetic, not less capable The uncomfortable truth about confidence: it's momentum, not a personality trait, and everything you want is on the other side of cringe Why boredom might be the best thing you can do for your brain: and why filling every second is robbing you of your best thinking The Red Bull case study that changed how Alexis thinks about brand psychology: and how to build something that actually sticks A sneak peek at her fourth book: all about creating your own timing and breaking the myth of the perfect moment If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat  Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: DYFM Show on Spotify: https://open.spotify.com/show/6PBH5UKhZ4P8rtmwQ84Dfg?si=6e18bc8457034e44  Alexis on IG: https://www.instagram.com/alexisfernandezpreiksa/ DYFM on IG: https://www.instagram.com/doyoufckingmind/  Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

What does it actually take to understand your own brain? Alexis Fernandez is a neuroscientist, four-time author, sold-out live podcaster, and brand new mum of twins. But more than the credentials, she has this rare ability to take how the brain actually works and make it immediately useful. This is her second time on Top of Mind, making her our first ever repeat guest. And honestly? This one might be better than the first. We go deep on the dependency paradox and why being hyper-independent is quietly holding you back, what neuroscience actually says about mum brain (it's not what you think), why boredom is one of the most powerful tools you're probably not using, and the uncomfortable truth about confidence that most people aren't ready to hear. And she just submitted the manuscript for her fourth book. We got a sneak peek. This is a masterclass in understanding the brain you already have. In this episode we cover: The dependency paradox: why hyper-independence limits your freedom, and how healthy dependency actually creates more space in your life What really happens to your brain when you become a mum: the neuroscience behind mum brain, mum guilt, and why the changes make you more empathetic, not less capable The uncomfortable truth about confidence: it's momentum, not a personality trait, and everything you want is on the other side of cringe Why boredom might be the best thing you can do for your brain: and why filling every second is robbing you of your best thinking The Red Bull case study that changed how Alexis thinks about brand psychology: and how to build something that actually sticks A sneak peek at her fourth book: all about creating your own timing and breaking the myth of the perfect moment If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat  Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: DYFM Show on Spotify: https://open.spotify.com/show/6PBH5UKhZ4P8rtmwQ84Dfg?si=6e18bc8457034e44  Alexis on IG: https://www.instagram.com/alexisfernandezpreiksa/ DYFM on IG: https://www.instagram.com/doyoufckingmind/  Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

(Part 2) Refiled is three years old, and Ryan Nelson is taking on a category that hasn’t really evolved in 50 years. Ryan is a Blue Mountains kid who spent a decade in SaaS, had an idea post gym and built the first prototype in his garage with duct tape and zip ties - and now counts Google, Uber, Meta, Netflix, Atlassian and JP Morgan among his clients.  In this episode Ryan gets brutally honest about what it actually takes to build a hardware startup from scratch - the $50K bet he made, working until 4AM in garages with his co-founder, losing equity in a previous business, pitching the wrong investors for six months, and why he tells his team exactly how much cash runway they have left. If you've ever wondered what it looks like inside a fast-growing hardware startup before the shiny success story, this is it. In This Episode We Cover: The gym moment that sparked the idea for Refill - and why nothing like it existed despite a $900 billion global beverage industry How he raised $500K off a duct-tape prototype that wasn't food grade, then $1.9M after building his first 10 machines in a garage The radical transparency he leads with - including telling his team exactly how many months of runway they have left Why he resisted the co-founder model for years (including being kicked out of his last business), and what finally changed his mind His exact cold-calling philosophy for landing enterprise clients like Google and Atlassian Why 'choose your hard' is the mantra he lives by - and what it means for anyone building something from nothing If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat  Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Refilled on IG:  https://www.instagram.com/refilled.official/ Ryan Nelson on IG: https://www.instagram.com/ryannelsonau/ Website: https://www.refilled.com.au Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Refiled is three years old, and Ryan Nelson is taking on a category that hasn’t evolved in 50 years. Ryan is a Blue Mountains kid who spent a decade in SaaS, had an idea post gym and built the first prototype in his garage with duct tape and zip ties - and now counts Google, Uber, Meta, Netflix, Atlassian and JP Morgan among his clients.  In this episode Ryan gets brutally honest about what it actually takes to build a hardware startup from scratch - the $50K bet he made, working until 4am in garages with his co-founder, losing equity in a previous business, pitching the wrong investors for six months, and why he tells his team exactly how much cash runway they have left. If you've ever wondered what it looks like inside a fast-growing hardware startup before the shiny success story, this is it. In This Episode We Cover: - The gym moment that sparked the idea for Refill - and why nothing like it existed despite a $900 billion global beverage industry - How he raised $500K off a duct-tape prototype that wasn't food grade, then $1.9M after building his first 10 machines in a garage - The radical transparency he leads with - including telling his team exactly how many months of runway they have left - Why he resisted the co-founder model for years (including being kicked out of his last business), and what finally changed his mind - His exact cold-calling philosophy for landing enterprise clients like Google and Atlassian - Why 'choose your hard' is the mantra he lives by - and what it means for anyone building something from nothing If you have a question you want answered: 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box / YouTube comments Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Refilled on IG:  https://www.instagram.com/refilled.official/ Ryan Nelson on IG: https://www.instagram.com/ryannelsonau/ Website: https://www.refilled.com.au Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

What happens when you spend eight years in a career that was never really yours?  You pivot - and you build something the world actually needs. For our first episode of Season 3 of Top of Mind, we sit down with Ash Raso, the founder of Capsule Wardrobe, a fashion brand that is less than a year old and already reshaping the way women think about getting dressed. Ash gets radically honest about her ADHD diagnosis on the eve of her brand launch, losing her entire supply chain overnight due to US tariffs, risking her and her husband's house deposit on the business, and why she believes embarrassment is the price of entry.  She also shares the exact marketing blueprint she used to build an email list of 10,000 warm leads before she even had a product to sell. This is a masterclass in building with conviction when the odds aren't in your favour. In this episode we cover: How Ash's ADHD diagnosis two months before launch nearly derailed everything - and the reframe that changed it all Why she spent eight years as a property developer, risked her house deposit on a fashion label, and hasn't looked back Hitting six figures in four hours on launch night - then losing her entire supplier overnight due to US tariffs and how she fixed it The exact pre-launch marketing blueprint she used to build 10,000 warm email subscribers before a single product existed The body proportion framework that changes how you get dressed (and why Pinterest is working against you) What 'play to lose' really means - and why it's the most useful mindset shift for any founder If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat  Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Capsule Wardrobe on IG:  https://www.instagram.com/capsulewd_/  Ash Raso on IG: https://www.instagram.com/ashraso/  Capsule Wardrobe on TikTok: https://www.tiktok.com/@capsulewd  Ash Raso on TikTok: https://www.tiktok.com/@ashley.raso  Website: https://capsulewd.com/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

What happens when you spend eight years in a career that was never really yours?  You pivot - and you build something the world actually needs. For our first episode of Season 3 of Top of Mind, we sit down with Ash Raso, the founder of Capsule Wardrobe, a fashion brand that is less than a year old and already reshaping the way women think about getting dressed. Ash gets radically honest about her ADHD diagnosis on the eve of her brand launch, losing her entire supply chain overnight due to US tariffs, risking her and her husband's house deposit on the business, and why she believes embarrassment is the price of entry.  She also shares the exact marketing blueprint she used to build an email list of 10,000 warm leads before she even had a product to sell. This is a masterclass in building with conviction when the odds aren't in your favour. In this episode we cover: How Ash's ADHD diagnosis two months before launch nearly derailed everything - and the reframe that changed it all Why she spent eight years as a property developer, risked her house deposit on a fashion label, and hasn't looked back Hitting six figures in four hours on launch night - then losing her entire supplier overnight due to US tariffs and how she fixed it The exact pre-launch marketing blueprint she used to build 10,000 warm email subscribers before a single product existed The body proportion framework that changes how you get dressed (and why Pinterest is working against you) What 'play to lose' really means - and why it's the most useful mindset shift for any founder If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat  Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Capsule Wardrobe on IG:  https://www.instagram.com/capsulewd_/  Ash Raso on IG: https://www.instagram.com/ashraso/  Capsule Wardrobe on TikTok: https://www.tiktok.com/@capsulewd  Ash Raso on TikTok: https://www.tiktok.com/@ashley.raso  Website: https://capsulewd.com/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

If you work in marketing, live on social media, or obsess over brand and business building - this one’s for you. In Part 2 of this two-part episode, host Hayley Westoby chats with Tahlia Kennedy, the 22-year-old Head of Content at Kinso - the viral AI startup backed by Frank and Jacques Greeff. Tahlia didn’t follow a traditional path to land one of the most exciting content roles in the country. No resume stacking. No 10-year plan. Just showing up with consistency, creativity, and curiosity - and letting her work speak for itself. This is a behind-the-scenes look at what it actually takes to build content that lands, a brand that sticks, and a career that doesn’t look like anyone else’s - all in real time, and all in public. In this episode, you’ll learn:  How Tahlia used her personal brand to land one of the most exciting content roles in Australia What it’s really like building content inside a viral startup (and what she’s learned fast) The marketing mindset shifts that matter in 2025’s attention economy How she stays consistent without burning out - and what she does when motivation’s low Why “building in public” isn’t just a trend - it’s a growth strategy The role of AI in modern content marketing - and how to use it without sounding like everyone else What’s actually working on socials right now - and what’s not worth your energy The underestimated power of showing up before you’re ready Whether you’re growing a business, launching your personal brand, or creating content for a business - this episode will give you the mindset and momentum to build something with meaning and scale. If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link ⁠ Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business. Follow along on your preferred channels: Tahlia Kennedy on IG: https://www.instagram.com/tahlia.kennedy/  Tahlia Kennedy on TikTok: https://www.tiktok.com/@tahliakenneddy  Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

If you work in marketing, live on social, or obsess over brand and business building - this one’s for you. In Part 1 of this two-part episode, host Hayley Westoby chats with Tahlia Kennedy, the 22-year-old Head of Content at Kinso - the viral AI startup backed by Frank and Jacques Greeff. Tahlia didn’t follow a traditional path to land one of the most exciting content roles in the country. No resume stacking. No 10-year plan. Just showing up with consistency, creativity, and curiosity - and letting her work speak for itself. This is a behind-the-scenes look at what it actually takes to build content that lands, a brand that sticks, and a career that doesn’t look like anyone else’s - all in real time, and all in public. In this episode, you’ll learn: - How Tahlia used her personal brand to land one of the most exciting content roles in Australia - What it’s really like building content inside a viral startup (and what she’s learned fast) - The marketing mindset shifts that matter in 2025’s attention economy - How she stays consistent without burning out - and what she does when motivation’s low - Why “building in public” isn’t just a trend - it’s a growth strategy - The role of AI in modern content marketing - and how to use it without sounding like everyone else - What’s actually working on socials right now - and what’s not worth your energy - The underestimated power of showing up before you’re ready Whether you’re growing a business, launching your personal brand, or creating content for a business - this episode will give you the mindset and momentum to build something with meaning and scale. If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link ⁠ Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business. Follow along on your preferred channels: Tahlia Kennedy on IG: https://www.instagram.com/tahlia.kennedy/  Tahlia Kennedy on TikTok: https://www.tiktok.com/@tahliakenneddy  Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

In this episode of Top of Mind, host Hayley sits down with 13-year-old founder, creator, and education reformer Alby, an entrepreneur who’s not just questioning the system, but actively building a better one. While most teenagers are navigating their homework and social life, Alby is running a business, building digital education tools, and calling out the outdated structures of traditional schooling - all while juggling his own school schedule. In his first ever podcast, Alby shares what it’s really like to be a young person with big ideas in a system that wasn’t designed for him.  From the decision to build in public on social media to speaking out against Australia’s plan to ban social media for under-16s, Alby is part of a generation using creativity, content, and community to push back - and push forward. In this episode, Alby and Hayley chat about: Why he believes the education system is broken (and what he’d build instead) What school isn’t teaching that running a business is How he balances school, building business, and content creation The surprising benefits (and challenges) of building in public The power of community-led learning - and why Gen Z turns to TikTok before textbooks The controversial social media age bans and why he says they’re “lazy” How to stay consistent with content, even when it’s hard Why Gen Z isn’t lazy - they’re just not interested in outdated paths The advice he’d give to others who feel stuck but ready to build something of their own His message for Australia’s Minister of Education (it’s good) Whether you're a parent, teacher, business owner, or Gen Z-er yourself, this episode will shift how you see education, leadership, and the next generation of builders. If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link ⁠ Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business. Follow along on your preferred channels: Alby C on IG: https://www.instagram.com/albys_journey/  Alby C on TikTok: https://www.tiktok.com/@albys_journey  Discover Finkle: https://finkle.app/  Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

In this episode of Top of Mind, host Hayley sits down with 13-year-old founder, creator, and education reformer Alby, an entrepreneur who’s not just questioning the system, but actively building a better one. While most teenagers are navigating their homework and social life, Alby is running a business, building digital education tools, and calling out the outdated structures of traditional schooling - all while juggling his own school schedule. In his first ever podcast, Alby shares what it’s really like to be a young person with big ideas in a system that wasn’t designed for him.  From the decision to build in public on social media to speaking out against Australia’s plan to ban social media for under-16s, Alby is part of a generation using creativity, content, and community to push back - and push forward. In this episode, Alby and Hayley chat about: Why he believes the education system is broken (and what he’d build instead) What school isn’t teaching that running a business is How he balances school, building business, and content creation The surprising benefits (and challenges) of building in public The power of community-led learning - and why Gen Z turns to TikTok before textbooks The controversial social media age bans and why he says they’re “lazy” How to stay consistent with content, even when it’s hard Why Gen Z isn’t lazy - they’re just not interested in outdated paths The advice he’d give to others who feel stuck but ready to build something of their own His message for Australia’s Minister of Education (it’s good) Whether you're a parent, teacher, business owner, or Gen Z-er yourself, this episode will shift how you see education, leadership, and the next generation of builders. If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link ⁠ Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business. Follow along on your preferred channels: Alby C on IG: https://www.instagram.com/albys_journey/  Alby C on TikTok: https://www.tiktok.com/@albys_journey  Discover Finkle: https://finkle.app/  Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

“Be the designer bag - not the bargain bin.” In this solo episode, Hayley dives into a mindset shift that will completely reframe how you think about rejection, pricing, perceived value, and your worth as a business owner or service provider. It's called The Designer Bag Theory - and once you hear it, you'll never see “no” the same way again. Whether you’re tired of discounting yourself, frustrated by client pushback on price, or just want to confidently stand in your value - this episode is your permission slip to stop begging and start owning your positioning. In this episode, we unpack: The Designer Bag Theory and how to apply it to rejection in business Why perceived value isn’t universal — and that’s okay How to stop selling to the wrong people (and what it’s costing you) The real reason you don’t need to explain your worth to everyone Why rejection is actually data - and how to use it to improve your offer A reminder that you’re not for everyone - and that’s the point If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A boxSign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link  Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: ⁠@topofmind.pod⁠ Top of Mind on TikTok: ⁠@topofmind.pod⁠ Gambit Collective on IG: ⁠@gambit.collective⁠ Gambit Collective on LinkedIn: ⁠Gambit Collective⁠ Gambit Collective on TikTok: ⁠@gambitcollective⁠ Hayley on IG: ⁠@hayleywestoby⁠ Hayley on LinkedIn: ⁠Hayley Westoby⁠ Hayley on TikTok: ⁠@hayleywestoby⁠

This one’s raw. Candid. And packed with founder truths you don’t often hear. Frank Greeff (co-founder of Realbase, acquired for $180M, and now building Kinso) joins Hayley to talk about what really happens after the exit - the anxiety, reinvention, and pressure to prove yourself again. In this episode, Frank gets brutally honest about: Why imposter syndrome hits hardest after success How to use obsession as a weapon, not a weakness The reality of risking everything (including $138K burn rate and $0 revenue) Building publicly - and why attention is the new currency Why hiring “weird, obsessed” people is the ultimate business cheat code The truth about Gen Z, risk, failure, and starting again It’s one of the most unfiltered conversations we’ve ever had on Top of Mind, equal parts inspiring, grounding, and “holy shit, he really said that.” If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link ⁠ Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business. Follow along on your preferred channels: Frank Greeff on IG: https://www.instagram.com/frankgreeff_/  Frank Greeff on LinkedIn: https://www.linkedin.com/in/frankgreeff/  Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

This one’s raw. Candid. And packed with founder truths you don’t often hear. Frank Greeff (co-founder of Realbase, acquired for $180M, and now building Kinso) joins Hayley Westoby to talk about what really happens after the exit - the anxiety, reinvention, and pressure to prove yourself again. In this episode, Frank gets brutally honest about: Why imposter syndrome hits hardest after success How to use obsession as a weapon, not a weakness. The reality of risking everything (including $138K burn rate and $0 revenue) Building publicly - and why attention is the new currency Why hiring “weird and obsessed” people is the ultimate business cheat code The truth about Gen Z, risk, failure, and starting again It’s one of the most unfiltered conversations we’ve ever had on Top of Mind, equal parts inspiring, grounding, and “holy shit, he really said that.” If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → [email protected] 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: www.gambitcollective.com.au/email-link  Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help us grow and scale your business. Follow along on your preferred channels: Frank Greef on IG: https://www.instagram.com/frankgreeff_/  Frank Greef on LinkedIn: https://www.linkedin.com/in/frankgreeff/  Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Let’s Chat is our Q&A episode where we answer (almost) any question that is top of mind for you! In this episode we answer the following questions: How do I balance being authentic with being strategic on social media? What should I focus on as a startup when it comes to marketing? How do I build a personal brand that feels true to me, but still sells? What are some low-cost tips to develop and market my brand? What’s the difference between confidence and arrogance when it comes to marketing yourself? How do I stay consistent with content when life is full (especially with kids)? GET EXCLUSIVE ACCESS TO OUR EMAILS HERE: https://www.gambitcollective.com.au/email-link If you have a question you want answered, you can: Leave us a voice note: speakpipe.com/TopOfMindPodcast Send us a DM @topofmind.pod Email us at [email protected] Drop a question in the Spotify Q&A function Top of Mind is an extension of our business Gambit Collective — a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe and review – it helps our podcast grow, brings in incredible guests, and helps unlock more insight to help you grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: @topofmind.pod Top of Mind on TikTok: @topofmind.pod Gambit Collective on IG: @gambit.collective Gambit Collective on LinkedIn: Gambit Collective Gambit Collective on TikTok: @gambitcollective Hayley on IG: @hayleywestoby Hayley on LinkedIn: Hayley Westoby Hayley on TikTok: @hayleywestoby

Is social media eating up hours you don’t have? In this solo episode, I share my One Hour a Week Social Media System - a simple framework to batch a week’s worth of content in just 60 minutes. Whether you’re a café owner, photographer, tradie, or service provider, this system will save you time, reduce stress, and help you stay consistent online. In this episode, I share my One Hour a Week Social Media System - also known as the PACE framework (Plan, Action, Captions, Execute). You’ll learn how to: Map your content pillars so you never run out of ideas Batch a full week of content in just 60 minutes Repurpose one long piece into seven smaller posts Write captions that drive action without being “salesy” Use scheduling tools to stay consistent without burning out Build trust and conversion through consistency, not perfection SIGN UP TO OUR EMAILS HERE: https://www.gambitcollective.com.au/email-link If you have a question you want answered in a future episode, you can: Leave us a voice note: speakpipe.com/TopOfMindPodcast Send us a DM @topofmind.pod Email us at [email protected] Drop a question in the Q&A or comments Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe and review - it helps our podcast grow, brings in incredible guests, and helps unlock more insight to help you grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: @topofmind.pod Top of Mind on TikTok: @topofmind.pod Gambit Collective on IG: @gambit.collective Gambit Collective on LinkedIn: Gambit Collective Gambit Collective on TikTok: @gambitcollective Hayley on IG: @hayleywestoby Hayley on LinkedIn: Hayley Westoby Hayley on TikTok: @hayleywestoby

In this episode of Top of Mind, host Hayley sits down with content creator and stay-at-home dad Nick Bransgrove, whose backyard DIY and lawn care obsession has grown into a full-blown online community, complete with brand deals, viral videos, and a growing business. Nick never planned to become a content creator. But a lawn full of rubble, a few time-lapse videos, and some very persuasive encouragement from his wife changed everything. Now, with over 150K followers on TikTok and 260K+ on Instagram, Nick shares how he’s built a brand by showing up, staying real, and turning everyday life into entertaining, educational content. In this episode, Nick and Hayley chat about: How a dead patch of grass started a social media career The “don’t go three days without posting” rule that changed everything Dealing with negative comments (and using them to boost the algorithm) Why you don’t need fancy gear to make great content Turning a niche hobby into a revenue stream - and why it still feels like a hobby The power of “done is better than perfect” when it comes to creating content Lessons from his first brand deal - and why some are worth saying no to The unexpected joys (and occasional weirdness) of being a stay-at-home dad Whether you’re building your personal brand, growing a side hustle, or simply need a reminder that you don’t need a big idea to start - you just need to start - this episode is full of relatable insights and practical encouragement. Got a question for Hayley or a topic you want covered on Top of Mind? DM her, send an email, or drop a comment. If this episode made you smile or think differently - share it, rate it, or hit that follow button. It really helps. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Nick Bransgrove on IG: https://www.instagram.com/lawnsingoodnick Nick Bransgrove on TikTok: https://www.tiktok.com/@lawnsingoodnick Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

In this episode of Top of Mind, host Hayley sits down with content creator and stay-at-home dad Nick Bransgrove, whose backyard DIY and lawn care obsession has grown into a full-blown online community, complete with brand deals, viral videos, and a growing business. Nick never planned to become a content creator. But a lawn full of rubble, a few time-lapse videos, and some very persuasive encouragement from his wife changed everything. Now, with over 150K followers on TikTok and 260K+ on Instagram, Nick shares how he’s built a brand by showing up, staying real, and turning everyday life into entertaining, educational content. In this episode, Nick and Hayley chat about: How a dead patch of grass started a social media career The “don’t go three days without posting” rule that changed everything Dealing with negative comments (and using them to boost the algorithm) Why you don’t need fancy gear to make great content Turning a niche hobby into a revenue stream - and why it still feels like a hobby The power of “done is better than perfect” when it comes to creating Lessons from his first brand deal - and why some are worth saying no to The unexpected joys (and occasional weirdness) of being a stay-at-home dad Whether you’re building your personal brand, growing a side hustle, or simply need a reminder that you don’t need a big idea to start - you just need to start - this episode is full of relatable insights and practical encouragement. Got a question for Hayley or a topic you want covered on Top of Mind? DM her, send an email, or drop a comment. If this episode made you smile or think differently - share it, rate it, or hit that follow button. It really helps. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: - Nick Bransgrove on IG: https://www.instagram.com/lawnsingoodnick - Nick Bransgrove on TikTok: https://www.tiktok.com/@lawnsingoodnick - Top of Mind on IG: https://www.instagram.com/topofmind.pod/ - Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod - Gambit Collective on IG: https://www.instagram.com/gambit.collective - Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ - Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective - Hayley on IG: https://www.instagram.com/hayleywestoby/ - Hayley on LI: https://www.linkedin.com/in/hayleywestoby/- Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Let’s Chat is our Q&A-style episode where Hayley answers (almost) any question that’s top of mind for you - no fluff, no jargon, just practical advice for real people growing real businesses. In this episode, we dive into everything from overcoming the fear of showing up online to why agencies charge more than Fiverr, free marketing tools for startups, whether it’s worth it to be polarising, and how often you really need to post on social media. We answer: How do I overcome imposter syndrome, especially when stepping into a new version of myself or elevating my brand? What is a ballpark cost to expect for website design or logo design? What should I consider when selecting a team to help me with my marketing and branding? I’d love to use my broadcast channel more intentionally to connect with my audience. What are some creative ways to boost engagement and make it feel more interactive? Is ‘building a community’ really that important? Do I need a ‘marketing plan’ to be successful at marketing? Got a question of your own? We’d love to hear it: Leave us a voice note: https://www.speakpipe.com/TopOfMindPodcastDM us on Instagram: @topofmind.pod Send us an email: [email protected] If you're listening on Spotify, drop a question in the Q&A feature! Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Let’s Chat is our Q&A-style episode where Hayley answers (almost) any question that’s top of mind for you - no fluff, no jargon, just practical advice for real people growing real businesses. In this episode, we unpack everything from imposter syndrome to marketing budgets, branding decisions, and whether “building a community” is actually worth the hype. We answer: How do I overcome imposter syndrome, especially when stepping into a new version of myself or elevating my brand? What is a ballpark cost to expect for website design or logo design? What should I consider when selecting a team to help me with my marketing and branding? I’d love to use my broadcast channel more intentionally to connect with my audience. What are some creative ways to boost engagement and make it feel more interactive? Is ‘building a community’ really that important? Do I need a ‘marketing plan’ to be successful at marketing? Got a question of your own? We’d love to hear it: Leave us a voice note DM us on Instagram: @topofmind.pod Send us an email: [email protected] If you're listening on Spotify, drop a question in the Q&A feature! Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG Top of Mind on TikTok Gambit Collective on IG Gambit Collective on LI Gambit Collective on TikTok Hayley on IG Hayley on LI Hayley on TikTok

In this episode of Top of Mind, host Hayley Westoby sits down with Dalton Henshaw, founder of Bullfrog and one of Australia’s most influential creative leaders, to explore what it really takes to build a people-first business that’s high-performing, values-led, and unapologetically different. Dalton shares the journey behind launching Bullfrog - a creative business that has quickly become one of the top independents in the country - and the mindset shifts, leadership philosophies, and structural decisions that have shaped its success. Together, Hayley and Dalton unpack: Why “people-first” is often misunderstood in business The critical difference between transparency and vulnerability as a leader How to build a culture where failure is seen as growth What founders get wrong when hiring senior leaders The power of internal brand building and employer reputation Why Bullfrog ditched traditional agency structures for something smarter And how they ended up with a Guinness World Record for a hairy suit (!) Dalton also opens up about dealing with tall poppy syndrome, the importance of trusting your gut, and why he believes the best leaders are willing to clap for themselves in an empty auditorium. Whether you're building a brand, leading a team, or simply rethinking what modern leadership looks like - this episode is a must-listen. Got a question you'd like Hayley to cover in a future episode? Get in touch via DM, email, or the comments. If you enjoyed this episode, please share it, leave a review, or hit that follow button - it really helps. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Dalton Henshaw on IG: https://www.instagram.com/dalthenshaw Dalton Henshaw on LinkedIn: https://www.linkedin.com/in/dalthenshaw/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective

In this episode of Top of Mind, host Hayley Westoby sits down with Dalton Henshaw, founder of Bullfrog and one of Australia’s most influential creative leaders, to explore what it really takes to build a people-first business that’s high-performing, values-led, and unapologetically different. Dalton shares the journey behind launching Bullfrog - a creative business that has quickly become one of the top independents in the country - and the mindset shifts, leadership philosophies, and structural decisions that have shaped its success. Together, Hayley and Dalton unpack: Why “people-first” is often misunderstood in business The critical difference between transparency and vulnerability as a leader How to build a culture where failure is seen as growth What founders get wrong when hiring senior leaders The power of internal brand building and employer reputation Why Bullfrog ditched traditional agency structures for something smarter And how they ended up with a Guinness World Record for a hairy suit (!) Dalton also opens up about dealing with tall poppy syndrome, the importance of trusting your gut, and why he believes the best leaders are willing to clap for themselves in an empty auditorium. Whether you're building a brand, leading a team, or simply rethinking what modern leadership looks like - this episode is a must-listen. Got a question you'd like Hayley to cover in a future episode? Get in touch via DM, email, or the comments. If you enjoyed this episode, please share it, leave a review, or hit that follow button - it really helps. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Dalton Henshaw on IG: https://www.instagram.com/dalthenshaw Dalton Henshaw on LinkedIn: https://www.linkedin.com/in/dalthenshaw/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Has ‘update your LinkedIn profile' been on your to-do list since the beginning of the year??  This episode is for you!  Think of your LinkedIn profile like your living room before a last-minute guest - tidy, welcoming, and ready to impress. In this solo episode of Top of Mind, Hayley is sharing a step-by-step guide to help you get your LinkedIn profile “pop-in proof” - so whether it’s a potential client, employer, or connection checking you out, they get the best first impression of you - because we know first impressions count! From profile photos to your About Me section, Hayley breaks down the six essential updates that will instantly elevate your LinkedIn presence and turn your profile into your digital billboard. In this episode, Hayley covers: What “pop-in proof” means and why it matters for your personal brand The profile photo mistake that’s creating instant distrust (and how to fix it) How to write a headline that does more than just state your job title The most overlooked real estate on your LinkedIn profile - and how to use it Why your About Me section needs a hook (and a human voice) How to treat LinkedIn like your digital resume - with a little glow-up magic Hayley also shares the top 3 things not to do on LinkedIn - including the one mistake that’s costing you visibility and connections without you even realising it. Whether you’re a student, job-seeker, freelancer, employee or business owner - this is the episode you didn’t know you needed. Let this be the sign to finally update your LinkedIn profile for 2025. Have a question about LinkedIn, personal branding, or marketing? DM us, email us, or drop it in the comments - we would love to help. If you found this episode helpful, please share it with a friend, leave a review, or hit that follow button. It makes a huge difference! Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Psychology and marketing go hand in hand- because at the end of the day, marketing is all about people. In this solo episode of Top of Mind, Hayley dives deep into five powerful psychological theories that shape the way we buy, behave, and build brands. Whether you're running a business, managing a personal brand, or just curious about why you actually added that thing to cart... this episode will get your brain buzzing!  This isn't textbook theory - it's real-world, real-talk insights you can actually use. In this episode, Hayley breaks down: - The Mere Exposure Effect and why consistency breeds trust - Maslow’s Hierarchy of Needs and how it helps you write better messaging - The Social Influence Theory (aka why testimonials and social proof work) - The Scarcity Principle and how to build urgency without being gross about it - The Reciprocity Principle, or as I like to call it, The Psychology of Free Sht* Plus, she shows you how to actually use each of these in your marketing - whether you’re a solo founder, side hustler, or seasoned brand strategist. If you’ve ever found yourself wondering how to make your content stick, your messaging convert, or your brand feel more human - this one’s for you. Do you have a question you want me to answer in a future solo episode? DM us, email us, or leave a voice note. We would love to hear from you! If you loved this episode, share it with a friend, leave a review, or hit that follow button - it means more than you know. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

In the age of TikTok virality and overnight success stories, what does it really take to build a brand that people buy into—again and again? In this episode of Top of Mind, we’re back with Part 2 of our deep dive with Jaryd Terkelsen, co-founder of performance coffee brand Before You Speak. From F1 partnerships to Woolies shelves, we explore the messy middle between hype and long-term success. In this episode we unpack: The reality of launching into Woolies (and why it’s not always what it seems) Why physical brand activations are making a comeback The real difference between building brand in Australia vs the US What patience actually looks like when you're building something that matters The power of saying no to speed in favour of sustainability And why discipline behind closed doors is the key to staying top of mind If you're building a brand, chasing longevity, or wondering whether "doing the work" is still worth it—this one’s for you. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Jaryd Terkelsen on IG: https://www.instagram.com/beforeyouspeakcoffee Jaryd Terkelsen on LinkedIn: https://www.linkedin.com/in/jaryd-terkelsen-53994492/ Before You Speak on TikTok: https://www.tiktok.com/@beforeyouspeakcoffee Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Two blokes from Queensland turned turmeric coffee into a multi-million dollar brand. But the journey? Not as sexy as the headlines make it out to be. In this episode of Top of Mind, Jaryd Terkelsen—co-founder of performance coffee brand Before You Speak—gets brutally honest about startup life, $200k mistakes, the myth of freedom in entrepreneurship, and why the wrong business model can cost you millions. In this episode we unpack: Why influencer marketing didn’t work (at first) The real cost of launching a product-based business Finding the right manufacturing partner (after a few expensive lessons) What happens when your ingredients get banned Why “millions in revenue” ≠ millions in your bank account And how signing an F1 driver changed everything for their brand If you’re building a brand or dreaming of launching a product, this episode will either hype you up or talk you out of it. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Jaryd Terkelsen on IG: https://www.instagram.com/beforeyouspeakcoffee Jaryd Terkelsen on LinkedIn: https://www.linkedin.com/in/jaryd-terkelsen-53994492/ Before You Speak on TikTok: https://www.tiktok.com/@beforeyouspeakcoffee Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Last month marks four years since I started my business—and honestly, if you told me back then where I’d be now, I wouldn’t have believed you. In this solo episode of Top of Mind, I’m sharing the four biggest lessons I’ve learned since starting Gambit Collective, in the hope that they help you feel a little less alone in your own journey. I'm not claiming to be a business expert—but I am an expert in my own experience. And after four years of wins, failures, lessons, and big mindset shifts, I’ve got a few things to say about what it really takes to build a business that works for you. In this episode, I open up about: - The biggest mistake I made in year one (and what I’d do differently) - Why learning to say “no” was the best thing I ever did - How my network has been my biggest growth tool - The moment I realised comparing myself to others was holding me back - Why moving fast (and failing fast) has helped me grow smarter, not just bigger I’m also answering some rapid-fire questions from my team, friends, and our community—including my proudest moment so far, a mistake I’m actually grateful for, and the one mantra that keeps me going when things get hard. If you’re a business owner or leader —or even just someone thinking about starting something—this episode is for you. I hope it reminds you that your way is the right way, and you don’t need to follow anyone else’s version of success to find your own. Have you got a question you want me to answer in a future solo episode? DM me, email me, or drop it in the comments. I’d love to hear from you. If you enjoyed this episode, please share it, leave a review, or hit that follow button. You have no idea how much it helps. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

They say “quitters never win,” but what if knowing when to walk away is actually the key to success? In this episode of Top of Mind, Hayley Westoby sits down with Jade Spooner—entrepreneur, co-founder of Equalution, and startup powerhouse—to talk about the hardest and best decision she ever made: walking away from the company that built her name. Jade gets real about: 🔹 The reality of exiting a business—and why there’s so little advice out there. 🔹 How she lost herself in her business and what it took to find herself again. 🔹 The biggest mistake she made in business (and the $700K lesson that came with it). 🔹 Why she believes in partnerships—but also why she’s now running solo. 🔹 Finding love & balance as a high-achieving founder. If you've ever questioned whether sticking it out or calling it quits is the right move, this conversation will change how you look at business, success, and personal growth. Tune in now—because sometimes quitting is the power move you didn’t see coming. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Jade Spooner on IG: ​​https://www.instagram.com/jadespooner Jade Spooner on TikTok: https://www.tiktok.com/@jadespooner8 Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

They say “quitters never win,” but what if knowing when to walk away is actually the key to success? In this episode of Top of Mind, Hayley Westoby sits down with Jade Spooner—entrepreneur, co-founder of Equalution, and startup powerhouse—to talk about the hardest and best decision she ever made: walking away from the company that built her name. Jade gets real about: 🔹 The reality of exiting a business—and why there’s so little advice out there. 🔹 How she lost herself in her business and what it took to find herself again. 🔹 The biggest mistake she made in business (and the $700K lesson that came with it). 🔹 Why she believes in partnerships—but also why she’s now running solo. 🔹 Finding love & balance as a high-achieving founder. If you've ever questioned whether sticking it out or calling it quits is the right move, this conversation will change how you look at business, success, and personal growth. Tune in now—because sometimes quitting is the power move you didn’t see coming. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Jade Spooner on IG: ​​https://www.instagram.com/jadespooner Jade Spooner on TikTok: https://www.tiktok.com/@jadespooner8 Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

In today’s hyper-connected world, is your follower count really as valuable as you think? Or is real business still happening over in-person coffee chats? In this special episode of Top of Mind, host Hayley Westoby is joined by Sophie Hood (Founder of Soul Tonic) and Lauren Meisner (Founder of Centennial World & host of Infinite Scroll) for an unfiltered conversation on the evolution of networking in 2024. They dive deep into: The great debate: Is online or in-person networking more effective? The controversial truth: Your online presence might not be as important as you think. The biggest networking ‘icks’—from ghosting to “pick your brain” requests. The secret to building meaningful connections (that actually open doors). Why Gen Z is shifting back to in-person interactions—and how brands can keep up. If you've ever wondered whether to spend more time curating your LinkedIn or showing up to real-life events, this episode is for you. Tune in, subscribe, and let us know: Are you team online or team IRL? Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.   Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Lauren on LinkedIn: https://www.linkedin.com/in/laurenmeisner/ Sophie on LinkedIn: https://www.linkedin.com/in/sophie-hood-b1b2a3115/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

In today’s digital age, networking is no longer about what you know—or even who you know—it’s about who knows you. With LinkedIn, Instagram, and TikTok redefining personal branding, is traditional networking still worth it? Or should we be focusing solely on up-skilling and boosting our online presence? This panel, recorded live at SXSW Sydney 2024, dives into how the creator economy has changed the game for personal branding and business growth. We discuss the ongoing crisis of connection in an era where we are more digitally linked than ever before. Are in-person connections still essential, or is the future all about who shows up best online? Key Discussion Points: The evolution of networking in the creator economy Personal branding as the ultimate career hack How to balance digital presence with real-world relationships The role of AI and authenticity in online networking Why building connections is more about who knows you than ever before Featuring: Hayley Westoby – Founder of Gambit Collective & Spicy Boi Condiments Lauren Meisner – Founder of Centennial World Sophie Hood – Founder of Seoul Tonic Moderated by Mal Chia – Fractional CMO & Founder at Ecom Nation If you’ve ever wondered how to make an impact in an oversaturated digital landscape, this conversation is for you. Listen in as industry leaders share their networking secrets, personal branding strategies, and real-life lessons on how to stand out and be remembered. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Lauren on LinkedIn: https://www.linkedin.com/in/laurenmeisner/ Sophie on LinkedIn: https://www.linkedin.com/in/sophie-hood-b1b2a3115/ Mal on LinkedIn: https://www.linkedin.com/in/malchia/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

PART 2 What happens when a Tinder swipe sparks not just romance but the start of one of the most vibrant, accessible, and successful online communities? Meet Taz + Alessia, the powerhouse duo behind Team Tanda, who are rewriting the rules of authenticity and engagement in the digital age. In this episode, Taz and Alessia pull back the curtain on their meteoric rise to over 951,000 TikTok followers. They reveal how they transitioned from everyday careers to full-time creators, mastered the balance between their individual personal brands and their identity as a couple, and even share their backup plan if they ever split up! From the birth of Team Tanda to the secrets behind building an inclusive, safe, and authentic community, these two share the strategies that turned them into TikTok sensations, that gained them the title of 2024’s TikTok Live Creators of the Year. They also dish the highs and lows of live streaming, what brands like Red Bull, Tinder, and MINI taught them about collaboration, and the common mistakes brands make when working with creators. If you’re a creator chasing your big break, a brand eager to crack the creator code, or just someone who loves a story about making magic online, this episode is your golden ticket. Plug in, tune out the world, and prepare to laugh, learn, and be inspired by the unstoppable force that is Team Tanda! Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Taz + Alessia on IG: https://www.instagram.com/tazandalessia/ Taz + Alessia on TikTok: https://www.tiktok.com/@tazandalessia Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

What happens when a Tinder swipe sparks not just romance but the start of one of the most vibrant, accessible, and successful online communities? Meet Taz + Alessia, the powerhouse duo behind Team Tanda, who are rewriting the rules of authenticity and engagement in the digital age. In this episode, Taz and Alessia pull back the curtain on their meteoric rise to over 951,000 TikTok followers. They reveal how they transitioned from everyday careers to full-time creators, mastered the balance between their individual personal brands and their identity as a couple, and even share their backup plan if they ever split up! From the birth of Team Tanda to the secrets behind building an inclusive, safe, and authentic community, these two share the strategies that turned them into TikTok sensations, that gained them the title of 2024’s TikTok Live Creators of the Year. They also dish the highs and lows of live streaming, what brands like Red Bull, Tinder, and MINI taught them about collaboration, and the common mistakes brands make when working with creators. If you’re a creator chasing your big break, a brand eager to crack the creator code, or just someone who loves a story about making magic online, this episode is your golden ticket. Plug in, tune out the world, and prepare to laugh, learn, and be inspired by the unstoppable force that is Team Tanda! Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Taz + Alessia on IG: https://www.instagram.com/tazandalessia/ Taz + Alessia on TikTok: https://www.tiktok.com/@tazandalessia Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Ever wondered what subtle psychological forces are driving your customers’ decisions? Do you know how to leverage human behavior to drive your brand’s growth? Today is a solo episode with Hayley Westoby, founder of Gambit Collective and host of Top of Mind Podcast. In this episode, Hayley talks about one of her passions “Consumer Psychology” and talks through five psychological theories that can change the way you market your business or brand. The 5 psychological theories Hayley discusses in this episode are:  Decoy Effect  Priming  The Endowment Effect  The Paradox of Choice  Anchoring Bias  After listening to this episode, you must ask yourself, how much can your business benefit from understanding the science behind consumer choices? This is an episode that Hayley is especially passionate about, but she wants to know if you enjoyed this episode and want to hear more about consumer psychology.  If you have a question or comment about this episode you can: - Leave us a voice note https://www.speakpipe.com/TopOfMindPodcast - Send us a DM @topofmind.pod - Send us an email [email protected] - If you listen on Spotify leave a question in the Q&A function Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Permanently banned on TikTok, G-Strings on cars and a Boob in the Yarra River - Nala founders Chloe + Phil de Winter share how they have built a strong brand and brand personality in a beige underwear market.  If you don’t stand for something you will fall for anything, this is the epitome of the Nala brand. In this episode Chloe and Phil dive into their brand non non-negotiables when it came to building the Nala brand and why they focused on the brand from the very inception of the product.  Chloe and Phil talk about their relationship with risk, and how, since launching their sexy, eco friendly, affordable and inclusive underwear, they have been able to build a community of raving fans. As two co-founders with vastly different backgrounds, Chloe and Phil talk about the dynamic of a couple running a business together and why it was important for them to ensure their business was actually inclusive, diverse and sustainable, not just a box ticking exercise as a brand.  The best thing….get 15% off their new range “Better than Cotton” using BETTERTHANCOTTON15 when you check out at https://wearnala.com/ (valid until August 15)  Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Shop Nala: https://wearnala.com/ Nala on IG: https://www.instagram.com/wear_nala/ Nala on TikTok: https://www.tiktok.com/@wear_nala  Chloe on IG: https://www.instagram.com/gochlo_pilates/  Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Permanently banned on TikTok, G-Strings on cars and a Boob in the Yarra River - Nala founders Chloe + Phil de Winter share how they have built a strong brand and brand personality in a beige underwear market.  If you don’t stand for something you will fall for anything, this is the epitome of the Nala brand. In this episode Chloe and Phil dive into their brand non non-negotiables when it came to building the Nala brand and why they focused on the brand from the very inception of the product.  Chloe and Phil talk about their relationship with risk, and how, since launching their sexy, eco friendly, affordable and inclusive underwear, they have been able to build a community of raving fans. As two co-founders with vastly different backgrounds, Chloe and Phil talk about the dynamic of a couple running a business together and why it was important for them to ensure their business was actually inclusive, diverse and sustainable, not just a box ticking exercise as a brand.  The best thing….get 15% off their new range “Better than Cotton” using BETTERTHANCOTTON15 when you check out at https://wearnala.com/ (valid until August 15)  Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Shop Nala: https://wearnala.com/ Nala on IG: https://www.instagram.com/wear_nala/ Nala on TikTok: https://www.tiktok.com/@wear_nala  Chloe on IG: https://www.instagram.com/gochlo_pilates/  Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

We dive into the world of branding and design with one of Gambit Collectives' talented designers Jessica Hocking (who was responsible for the Gambit brand).  Jess shares the secret to creating an impactful brand and answers some of the most googled questions about branding and design. We also talk about the mistakes people and brands commonly make with branding.  Whether you're a seasoned designer, just starting out, perhaps you work in a brand, or are just starting your own - in this episode Jessica shares her invaluable insights on the essentials of creating a strong brand identity.  Jess shares three pieces of advice for someone looking at starting a brand from a design point of view, and we also explore the controversial topic of Canva - its pros, cons, and what professional creatives really think about this popular design tool.  Tune in for expert advice, practical tips, and an engaging discussion that will inspire and inform your next design project. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Connect with Jess Hocking on LinkedIn: https://www.linkedin.com/in/jesshocking/  Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Sophie Hood was recently crowned Australia's first ever Food Star, which secured her $250k and 1 year mentorship from Boost Juice founder, Janine Allis. Sophie talks about what marketing tactics really worked for her when she launched her business Seoul Tonic, and how she stays ahead of the latest trends with the ever evolving beauty, health, wellness and beverage categories.  Sophie launched her business in 2022 after discovering the benefits of Korean pears and oriental raisins in stopping hangovers. She talks about her biggest challenges to date and explains how she has built and scaled her business, and what she would do differently if she was to go back and do it all again.  Sophie, prior to Seoul Tonic, worked at big consulting firms, as well as Red Bull, she shares what she learnt from these businesses as well as diving into her founder journey and experience with tall poppy syndrome in Australia. We discuss 3 thing every product based business should be doing, Sophie shares her predictions for the beverage/health/beauty space, and outlines her plans for  the future of Seoul Tonic.  Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Sophie on IG: https://www.instagram.com/sophiehood1/  Sophie on LinkedIn: https://www.linkedin.com/in/sophie-hood-b1b2a3115/  Sophie on TikTok: https://www.tiktok.com/@sophiehoodd  Seoul Tonic IG: https://www.instagram.com/seoul_tonic/  Shop Seoul Tonic here: https://seoultonic.com.au/  Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Sophie Hood was recently crowned Australia's first ever Food Star, which secured her $250k and 1 year mentorship from Boost Juice founder, Janine Allis. Sophie talks about what marketing tactics really worked for her when she launched her business Seoul Tonic, and how she stays ahead of the latest trends with the ever evolving beauty, health, wellness and beverage categories.  Sophie launched her business in 2022 after discovering the benefits of Korean pears and oriental raisins in stopping hangovers. She talks about her biggest challenges to date and explains how she has built and scaled her business, and what she would do differently if she was to go back and do it all again.  Sophie, prior to Seoul Tonic, worked at big consulting firms, as well as Red Bull, she shares what she learnt from these businesses as well as diving into her founder journey and experience with tall poppy syndrome in Australia. We discuss 3 thing every product based business should be doing, Sophie shares her predictions for the beverage/health/beauty space, and outlines her plans for  the future of Seoul Tonic.  Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Sophie on IG: https://www.instagram.com/sophiehood1/  Sophie on LinkedIn: https://www.linkedin.com/in/sophie-hood-b1b2a3115/  Sophie on TikTok: https://www.tiktok.com/@sophiehoodd  Seoul Tonic IG: https://www.instagram.com/seoul_tonic/  Shop Seoul Tonic here: https://seoultonic.com.au/  Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Let's chat is our Q&A episode where we answer (almost) any question that is top of mind for you! In this episode we answer the following questions: How do you find the time to create content or share content - it is always low on my priority list.  I am thinking about taking out a loan to get this website off the ground - do you think websites are crucial for business success?  What type of clients do you normally work with? I am looking to start a business, where do I start with marketing it? I don't want to feature on my socials, what do I do?  If you have a question you can: - Leave us a voice note https://www.speakpipe.com/TopOfMindPodcast - Send us a DM @topofmind.pod - Send us an email [email protected] - If you listen on Spotify leave a question in the Q&A function Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby Laura on LI: https://www.linkedin.com/in/laurahodges100/ Laura on TikTok: https://www.tiktok.com/@laura.hodges

By 2025 GenZ will account for over 27% of the workforce.  There is a lot of conversation about GenZ: there are words like lazy, flippant, instant gratification and constant change seekers being thrown around and there is a lot of negative rhetoric in the media about GenZ in the workplace. Lauren Meisner, a GenZ and Internet Culture expert explains how workplaces can embrace GenZ employees, outlines what responsibilities employers have, and explains why GenZ have an increased demand for transparency. Lauren talks about misinformation on the internet, and answers the tough questions around cancel culture and if someone can truly be canceled forever. Lauren shares her thoughts on the decline of media literacy in the emerging generations and dives into the discussion around whether there should be stricter regulations on online anonymity to prevent cyberbullying and harassment, or if anonymity is essential for free expression? As a GenZ and Internet Culture expert, Lauren breaks down which brands are communicating to Gen Z correctly and which ones aren’t? As well as explaining that Gen Z’s simply don’t buy into aspirational influencer culture with the same excitement that Millennials once did and what this means for influencer marketing.   Lauren touches on her own podcasting journey, and why she isn’t publishing content on Meta instead leaning on platforms like TikTok to publish her full podcast episodes. She also draws a line on what’s in and what’s out when it comes to things like; ‘slay’, working remotely, emojis, snapchat, and many other things which are being hotly debated among generations.  Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Lauren on IG: https://www.instagram.com/laurenmeisner_/ Lauren on LinkedIn: https://www.linkedin.com/in/laurenmeisner/  Infinite Scroll Podcast on Spotify: https://open.spotify.com/show/18cqrQI7gMiVfxIMRAeULF?si=4da3370ca70d469e  Centennial World: https://centennialworld.com/  Centennial World on TikTok: https://www.tiktok.com/@centennialworld Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

In a five person group chat, two of us are not okay. In this episode Milly Bannister talks about how storytelling and user generated content has helped her connect with hundreds of thousands of the GenZ audience in Australia.  Milly talks about how she navigates the dichotomy of marketing her GenZ mental health charity on a social media platform, even though a YouGov poll last year revealed that the majority of adults in Australia believe that social media bears responsibility for a decline in their mental health. Milly shares the value of building her personal brand, and explains why she openly talks about her own mental health battles on social media. She dives into how brands can best communicate and connect with GenZ, and how you can leverage creators and influencers for the greater good.  Milly also answers the question ‘what does the future look like for the world of mental health conversations and initiatives?’ AllKnd is offering Australia's first free, digital, 60-minute peer to peer mental health first aid training, via desktop and/or mobile app. You can do your free 60 minute AllKnd good mate mental health training here: https://www.goodmatetraining.com/course/goodmatetraining  Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Milly on IG: https://www.instagram.com/millyrosebannister/  Milly on LinkedIn: https://www.linkedin.com/in/millyrosebannister/  AllKnd on IG: https://www.instagram.com/weareallknd/  Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Let's chat is our Q&A episode where we answer (almost) any question that is top of mind for you! In this episode we answer the following questions: How do I get ahead of the Instagram algorithm to gain followers?  I don’t have enough time to create content across all channels. Which do you think are the most worthwhile channels to spend time on?  Hayley, you seem like a great leader - how do you get good at having difficult conversations?  What is some marketing you can do for free?  How can I create a lot of content efficiently?  If you have a question you can: - Leave us a voice note https://www.speakpipe.com/TopOfMindPodcast - Send us a DM @topofmind.pod - Send us an email [email protected] - If you listen on Spotify leave a question in the Q&A function Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby Laura on LI: https://www.linkedin.com/in/laurahodges100/ Laura on TikTok: https://www.tiktok.com/@laura.hodges

Alexis has grown up in the world of social media from pilates instructor and fitness influencer to neuroscientist, podcast host and author - safe to say she wears many hats! On her podcast, Do You F*cking Mind, Alexis talks about everything from sexual inexperience, to manipulation, to friendship breakdowns as well as understanding gaslighting, anxiety and mental health issues.  In this episode, Alexis breaks down the neuroscience behind common feelings we experience when it comes to sharing or creating content, and simply putting ourselves out into the digital world.  She shares her secret to building a community, the boundaries she has set when it comes to communicating with her beans as well as how she balances the content people want her to talk about and the content she is wanting to talk about?  Alexis also answers the hotly debated question - ‘is our attention span getting shorter?’ Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Alexis on IG: https://www.instagram.com/alexispredez/ Do You F*cking Mind on IG: https://www.instagram.com/dyfmpodcast/ Alexis on TikTok: https://www.tiktok.com/@alexispredez Do You F*cking Mind on TikTok: https://www.tiktok.com/@dyfmpodcast Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

With over 45 million professional content creators globally, Alice Harris is an impressive young woman who is making a name for herself in the content creation world. She is the brains behind the TikTok content for Steph Claire Smith’s and Laura Henshaw’s brand Kic, bringing authenticity, relatability and humor to the forefront of this leading health and wellness brand. Over the past year at Kic, Alice has grown the channel by 75%, and has brought the brand’s widely loved personality to life on TikTok. She talks about the importance of trust when it comes to creating content for other people and brands that aren’t your own as well as her process when it comes to creating bulk content with time poor business founders.  In this episode, Alice shares her advice for those starting out on TikTok as well as her predictions for the future of content creation, she also explains why she isn’t creating content for her own social accounts. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Alice on LI: https://www.linkedin.com/in/alice-harris-8a61b9230/ KIC on TikTok: https://www.tiktok.com/@kic?lang=en Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby