EPISODE · Aug 9, 2022 · 44 MIN
EP.13 音乐节也是品牌？闲谈Fuji Rock富士摇滚音乐节的体验设计
from Slow Brand
“音乐节”的确不是狭义里的品牌，但品牌与体验设计的关系千丝万缕。通过体验传达主张，赋予价值，并创造深刻记忆，正是品牌需要修炼的。创立于1997年，每年7月下旬在日本新泻县进行的Fuji Rock富士摇滚音乐节，正是一生必须经历一次的体验。从山林里的舞台到“洁净音乐节”，它将“音乐与自然共存”融入到每一个环节的设计中，让人们愿意年复一年地再次回到这里，是一个名副其实的Slow Brand。时间轴00:36 是音乐节，也是品牌13:34 在自然中听音乐的仪式感29:13 Fuji Rock的超强阵容与独家攻略38:30 与自然、个人和在地的长久连接MusicWhy the Long Face - Avner Kelmer2022年场地地图⛺️山林怀抱🌲通往山顶舞台的缆车🚠在小宇宙查看该单集文稿
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EP.13 音乐节也是品牌？闲谈Fuji Rock富士摇滚音乐节的体验设计
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