EP 130 | Where Do Events Fit In Go To Market

For too long, events have been seen as logistical line items rather than strategic revenue drivers. And when budgets tighten, they’re the first to get cut. The reality? Events amplify sales, marketing, and customer success but only if they’re aligned with company goals and measured effectively. Without clear data, leadership won’t see their value, and event marketers will struggle to prove impact. In this episode, Matt Kleinrock and Pablo Gonzalez tackle what event marketers need to know to make events a powerhouse in go-to-market strategies. You’ll learn: ✅ How to align stakeholders and define event goals that drive real business impact. ✅ Why customer success and product teams are crucial to event success (and how to get them involved). ✅ The data-driven strategies that prove event ROI—so your budget never ends up on the chopping block. Stop seeing events as a cost center—start using them as a GTM catalyst. Listen now. ------------------------------ Connect with Pablo On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/ Connect with Me On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined