EP 131 | AI & Events: The Playbook for Pre-Show Tactics & Better Engagement

Most event marketing strategies stop at logistics. Booth design? Check. Speaker lineup? Done. But what about actually driving engagement before, during, and after the event? Without a structured approach, you’re leaving valuable connections—and revenue—on the table. Sales and marketing teams scramble to fill schedules last-minute. Booths are filled with unqualified traffic. Leads go cold because follow-up is inconsistent. AI can be your secret weapon, but only if you know how to use it. Enter Doug Foley, President of Giant Goat, who joins Matt Kleinrock to break down how AI is transforming event engagement—from pre-show outreach to post-event follow-ups. You’ll learn: ✅ The AI-driven pre-show tactics that secure more meetings before the event even starts. ✅ How real-time AI transforms lead qualification and booth interactions. ✅ Why the Fibonacci email sequence is the secret to structured, high-conversion follow-ups. This isn’t a future prediction—it’s happening now. Tune in to learn how AI can make your event marketing smarter, faster, and more effective. ------------------------------ Connect with Doug On his LinkedIn: https://www.linkedin.com/in/douglasjfoley/ Connect with Me On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined