Ep 131 Interview Sessions with Bob Burg

This week I am excited to have Bob Burg back on the podcast. Bob was originally a guest on episode 71 and is the co-author of the Go Giver series of books. Bob shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years he’s helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals. The Go-Giver, a Wall Street Journal and BusinessWeek Bestseller, has sold over a million copies. Since its release it has consistently stayed in the Top 25 on Porchlight’s (formerly 800-CEO-READ) Business Book Bestsellers List. The book has been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time. In this episode you will hear: 04:15 the essence of INFLUENCE 07:00 Pindar’s Paradox - the more you give, the more you have 08:30 Master Your Emotions 11:30 the difference between manipulation and persuasion 14:45 the single biggest problem with communication 18:00 empathy, tact and being a heart centred leader 20:30 true social media influencers 22:40 Question One from Abbie - universal principles 24:30 Question Two from Callum - why Bob pursued speaking and writing 27:00 Question Three from Bethan - consciousness of influence 31:30 Question Four from Cheryl - how to say no with kindness and respect The Go Giver has had such a positive impact on the way that I lead. I hope that this sparks something similar in you as you continue to grow in your leadership and influence every day. Please do share this with someone whose leadership you wish to validate or inspire. Always love Ryan Connect with Bob: Website: https://burg.com/ LinkedIn: http://www.linkedin.com/in/bobburg IG: https://www.instagram.com/realbobburg/ The Go Giver Podcast: https://thegogiver.com/podcast/ Facebook: http://www.facebook.com/burgbob Connect with Always Better than Yesterday Website: www.ryanhartley.co.uk Email: [email protected] WhatsApp: (+44) 07970339936 Master Heart and Mind Group Coaching / Merch / Free Life Languages mini profile: www.ryanhartley.co.uk Instagram: @ryanbhartley Thank you to our friends at WebCreation, proud supporters of the Always Better than Yesterday Interview Sessions. Head to www.WebCreationGroup.com for stunning websites at sensible prices. Don't forget to subscribe and come join our community on Facebook www.facebook.com/groups/weareABTY