Ep 131: The Intelligence Behind Reputation - Daniel Munslow

In reputation management, the real work happens before the crisis. Michael Avery spoke to Daniel Munslow, Managing Executive for Group Communications and Reputation at Absa Group, about why organisations need to rethink how they protect trust in a world of misinformation, social media scrutiny and rapidly shifting narratives. They explored the move from crisis response to early detection, and how organisations can build the trust equity they need before things go wrong. Munslow also shared how AI was changing the way teams monitored reputation and identified emerging risks - while highlighting why human judgement, decisive action and credible communication remained essential.