Ep 133 - Faith, Family & FroCo: Letting Go and Leaning In Featuring Joe Rotondo

Episode Promotional Partner: Rhone Use Code: Mile40 in-store or online at ⁠⁠⁠⁠⁠www.rhone.com⁠⁠⁠⁠⁠ for 20% off your purchase. Offer valid for New Customers Only.On today’s episode of Mile 40 Podcast, host Bishoy Tadros sits down with Joe Rotondo, the founder of Smearcase—a groundbreaking new brand that’s reinventing the frozen dessert aisle with the first-ever high-protein, cottage cheese-based “Froco.” In their conversation, Joe shares his journey growing up in rural New York, where early lessons in hard work and entrepreneurship from his family shaped his relentless drive and innovative mindset. We hear about his early ventures, from making egg sandwiches at his dad’s deli to launching a sustainable denim line, and how failure and resilience fueled his growth. Joe opens up about following his gut, learning to let go of control, and pursuing ideas that align with his values and lifestyle—even when the odds seem stacked or the market feels saturated. From marathon training to answering the needs of everyday dessert lovers, Joe’s story of building Smearcase is packed with insights on embracing uncertainty, trusting the process, and preparing for the opportunity when it arrives. Whether you’re an entrepreneur, a dreamer, or simply looking for some inspiration, this conversation is a powerful reminder: the comeback is always greater than the setback.Joe Rotondo is the Founder of Smearcase, the first-ever high-protein frozen cottage cheese, “FroCo.” Based in NYC, Smearcase is redefining the dairy aisle by turning cottage cheese into a crave-worthy, protein-packed dessert. As a pioneer in the category, Joe is leading the charge in innovation, proving that cottage cheese isn’t just back—it’s the future of indulgence.More on Mile 40: ⁠⁠⁠⁠⁠https:mile40podcast.com/⁠⁠⁠⁠⁠ Instagram: @mile40podcast @bishoy_tadrosYouTube: https://www.youtube.com/@BishoyTadrosPurchase Your Copy of Break Barriers OR Audacious Today - Use Code MILE40 for 20% off: ⁠⁠⁠⁠⁠⁠https://www.bishoytadros.com