Ep 134: How to Simplify Your Private Practice Marketing

This episode of The Therapist Mom Podcast is packed with honest, practical insights for therapist-moms who want a private practice that fits real life (and real stress levels). If you’ve ever felt overwhelmed by all the “shoulds” of marketing, burned out by doing too much, or simply unsure which strategies actually bring clients to your door, this episode is for you.As a therapist, coach, and fellow mom navigating both meltdowns and marketing calendars, I know firsthand that small, intentional shifts can lead to more clients (and way less stress). Let’s dig into the good stuff and give yourself permission to ditch the hustle and simplify.What You’ll Learn in This EpisodeStrategy Over Survival Mode: How to stop throwing spaghetti at the wall and start picking a few aligned marketing actions that actually work for you, your energy, and your ideal clients.The Only Two Non-Negotiable Marketing Moves: Why every private practice needs a website and a strong network (and how to start even if both feel intimidating).Permission to Edit Before Adding: How to drop what isn’t working, quiet the comparison trap, and build a plan that feels sustainable (so you can have time for you, too).Episode Timestamps[00:03] Spaghetti-at-the-wall marketing: Why copying other therapists’ marketing doesn’t guarantee results[00:06] Personal story: My experience trying all the strategies—and realizing context is everything[00:14] Less is more: How to pick 3-5 focused strategies that make sense for YOUR ideal client[00:15] Identifying your client: Where are they actually looking for a therapist?[00:16] Social media: Does it really work? Who finds you vs. who sees you[00:18] Networking: Relationship-building, not cold-selling, is how you fill your practice[00:23] Why a website is non-negotiable: Your most important marketing asset[00:24] Behind the scenes of networking: How to build referral sources (no extrovert energy required)[00:27] Edit, don’t add: How to review what’s working, what’s draining, and where to focus next[00:29] Validation vs. referrals: Likes aren’t clients—how to spot what’s truly sustainableFeeling ready for practical, doable steps? Grab the free Comprehensive Connecting Networking Scripts guide from the show notes and let’s make marketing feel more like a supportive part of your practice.Let me know: What’s one marketing strategy you’re dropping, and one you’re leaning into? I’d love to hear from you on Instagram or in a review. Here’s to a year of clarity, simplicity, and more time for what matters most!Join us for Therapist Mom Networking Meetup — a casual space to connect with other therapist moms, share what’s working in your practice, talk through challenges, and build real community. No pressure, no pitching — just support and connection. Register at https://www.raisedtoempower.com/networking💻 This episode is sponsored by Jane, the all-in-one practice management software I use and love. Book your FREE Live Demo HERE and when you're ready to sign up use code ASHLEY1MO for a 1 month grace period⭐️ Follow on Instagram @Raisedtoempower⭐️ Grab your FREE networking guide for therapists HERE⭐️ Learn more about how I can help support you and your practice, and ways we can work together at www.raisedtoempower.comYou don’t have to figure this out alone. Ashley Comegys specializes in helping therapist moms build private practices that allow them the time freedom, flexibility and autonomy they need in their careers. Looking for support in either starting your practice, or looking to revamp your marketing and systems? Let’s chat— book your consultation here!🎧 If you find today's episode helpful or inspiring, be sure to share it with your therapist friends, subscribe to the show, and leave your five star rating and review.Disclaimer: This podcast is for educational purposes only and is not a substitute for therapy, supervision, or legal advice.