EP 1359 Tim Heinze - Why People Are Polarised by The CVA - The Daily Coffee Pro Podcast by Map It Forward episode artwork

EPISODE · May 22, 2025 · 29 MIN

EP 1359 Tim Heinze - Why People Are Polarised by The CVA - The Daily Coffee Pro Podcast by Map It Forward

from The Daily Coffee Pro Podcast by MAP IT FORWARD · host Lee Safar

Join our Mailing List - https://www.mapitforward.coffee/mailinglist"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshopsLooking for business advisors or consultants for your business? Get in touch with us here: [email protected]••••••••••••••••••••••••••••••••This is the 4th in a five-part series on The Daily Coffee Pro Podcast by Map It Forward. Tim Heinze, the Director of Education of the Sustainable Coffee Institute (SCI), and host Lee Safar discuss the recent changes announced to the Q Grader program.The 5 episodes in this series are:1. SCA, CQI, and the "Evolved Q" - https://youtu.be/lpaJTxagZq82. Does the Q Need Evolving? - https://youtu.be/k5V-M1jsPUw3. Issues With The 2004 Cupping Form - https://youtu.be/zs7WzpVhRSg4. Why People Are Polarised by The CVA - https://youtu.be/6J-d0mSbjM05. Sustainable Coffee Institute (SCI) - https://youtu.be/LsdGyCD8AXYIn this episode of The Daily Coffee Pro by Map It Forward, Lee and Tim discuss the industry's reaction to the recent changes in the Q Grader certification.They explore the polarizing decision by the SCA and CQI to implement new quality evaluation measures during a time of multiple crises in the coffee industry, including price, supply, climate, and logistical issues.The episode features a detailed examination of the challenges faced by industry professionals, the concerns over accessibility and transparency, and the impact on educators and producers.Lee and Tim also address the broader implications of these changes and the need for a balance between certification accessibility and maintaining educational quality.00:00 Introduction to the Polarization in the Coffee Industry00:47 Support and Subscribe to Our Podcast01:10 Welcome and Episode Overview01:22 The Controversial Changes to the Q Program01:33 Cosimo Libardo's Perspective on Industry Changes02:31 Acknowledging the Trauma in Industry Changes03:07 Trust Issues with SCA and CQI04:07 Impact on CQI Instructors and Q Graders04:41 Accessibility and Financial Barriers05:21 Forcing Industry Compliance07:21 Educator and Trainer Dissatisfaction08:29 Quality vs. Accessibility in Education10:10 Professional Development and Certification Challenges11:55 The Real-World Impact on Coffee Professionals19:35 Comparing CVA Certification to CPA26:36 SCA's Role and Industry Expectations27:58 Mastermind Groups and Industry Reflections29:10 Final Thoughts and Upcoming Episode29:32 Closing Remarks and Call to ActionArticle referenced in this series:https://www.comunicaffe.it/cosimo-libardo-board-sca-partnership-cqi/Connect with Tim Heinze and Sustainable Coffee Institute (SCI) here:• https://www.instagram.com/sustainable_coffee_institute/• https://www.instagram.com/timheinzesea/• https://www.sci-coffee.com/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoachingLooking for a business advisor for your established coffee business or startup? Email us here:📧 email: [email protected]

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EP 1359 Tim Heinze - Why People Are Polarised by The CVA - The Daily Coffee Pro Podcast by Map It Forward

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