EPISODE · Apr 9, 2025 · 53 MIN
EP 136 | AI & Events Part 2: The Playbook for Post-Show Follow-Up That Converts
from Event Marketing: Redefined · host Matt Kleinrock / Doug Foley
Part 1 had people talking—and asking for more. You leave a trade show with a stack of business cards, a lead list, and big opportunities. But if your follow-up strategy isn’t airtight, those opportunities vanish. Most post-show outreach is slow, generic, and ineffective. Leads get cold. Follow-ups sound the same. And before you know it, you’re starting from scratch at the next event. In this highly requested Part 2, Matt Kleinrock and Doug Foley, President of Giant Goat, reveal the exact AI-powered prompts you need to make post-show follow-up smarter, faster, and more effective. ✅ AI-powered lead segmentation to focus on the best opportunities. ✅ Automated LinkedIn and email outreach that actually gets responses. ✅ How AI can analyze trade show ROI and optimize future events. You asked, we delivered. Now, let’s make post-show follow-up effortless. Listen now. ------------------------------ Part 1 (AI & Events: The Playbook for Pre-Show Tactics & Better Engagement): https://www.buzzsprout.com/2035112/episodes/16692463 https://www.youtube.com/watch?v=x9oAtKetqQs Connect with Doug On his LinkedIn: https://www.linkedin.com/in/douglasjfoley/ Connect with Me On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined
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Part 1 had people talking—and asking for more. You leave a trade show with a stack of business cards, a lead list, and big opportunities. But if your follow-up strategy isn’t airtight, those opportunities vanish. Most post-show outreach is slow, generic, and ineffective. Leads get cold. Follow-ups sound the same. And before you know it, you’re starting from scratch at the next event. In this highly requested Part 2, Matt Kleinrock and Doug Foley, President of Giant Goat, reveal the exact A...
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EP 136 | AI & Events Part 2: The Playbook for Post-Show Follow-Up That Converts
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