Ep 136: Informed Delivery - the USPS disrupting itself

Mark Fallon, President and CEO of the Berkshire Company, shares his perspectives on the USPS's Informed Delivery service: How Informed Delivery works (2:00) Update on subscription levels (3:20) How USPS has been promoting Informed Delivery (3:55) The change of focus from the recipient to the sender (5:10) Integrating bill payment into Informed Delivery (6:15) How e-substitution and online payment are affecting letter volumes (6:45) Is Informed Delivery more trustworthy than email? (7:52) Do recipients and senders see value in Informed Delivery? (9:05) Combining digital and physical mailing campaigns (11:40) Is Informed Delivery making mail campaigns too complex? (13:40) What's next for Informed Delivery? (15:00) What the USPS's innovative Informed Address service is all about (17:25) Identity fraud and Informed Delivery (21:35) USPS seasonal hires for peak season (24:55) Australia Post's Mail2Day service (29:15) Megan Brennan, US Postal Service Postmaster General, shares some comments on the USPS's full-year financial results and the challenges facing the postal giant. (30:45)