Ep. 1360: Maizie's Marketing Magic

Maisie Ganzler, Chief Strategy and Brand Officer Bon Appetit Management Company & Author, You Can’t Market Manure at Lunchtime   (Food marketing, advertising and public relations) He who has a thing to sell, and goes and whispers in a well, is not so apt to get the dollars, as she who climbs a tree and hollers!    And so we ask: How does one win the minds and dollars of those who eat food? Much of our food now comes from far, far away, where it was grown, processed and packaged with mysterious technologies by complete strangers.  Therefore when it comes to knowing what we should buy to eat, and what we should not buy, we city people are pretty much babes-in-the-woods.  As babes-in-the-woods, we need a mother to tell us what in all those colorful plastic bags that line the grocers’ shelves, we should buy and eat, or not buy and eat.  Trouble is, everyone wants to be our mother, and so we babes-in-the-woods are continually assaulted with messages that say “Buy this!… at this… “No, this is better than that, so buy this!” … With all those voices out there telling us what to eat, who should we babes-in-the-woods trust to be our mother?  And so today we pause to ask:  How does one win the minds and dollars of those who eat food?