EP 1377 Yozo Otsuki - The Japanese Coffee Industry - The Daily Coffee Pro Podcast by Map It Forward episode artwork

EPISODE · Jun 17, 2025 · 41 MIN

EP 1377 Yozo Otsuki - The Japanese Coffee Industry - The Daily Coffee Pro Podcast by Map It Forward

from The Daily Coffee Pro Podcast by MAP IT FORWARD · host Lee Safar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 2nd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Yozo Otsuki from Kurasu. In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.The five episodes in this series are:1. Becoming a Japanese Coffee Entrepreneur -https://youtu.be/UjLa9smn1Sg2. The Japanese Coffee Industry - https://youtu.be/wO-8-1l7JZM3. Building a Coffee Concept - https://youtu.be/CSgDRXENn044. Growing Kurasu Beyond Homewares - https://youtu.be/T_mXVLBkxCg5. Expanding Kurasu Globally - https://youtu.be/TfohROuLiowIn this episode of The Daily Coffee Pro by Map It Forward, Lee and Yozo dive deep into the unique aspects of the Japanese coffee industry, drawing fascinating comparisons between Japanese and global coffee cultures. Yozo shares insights about his journey from a finance professional to a coffee entrepreneur, the influence of Japanese mastery on coffee brewing, and the meticulous, ritualistic nature of Japanese coffee craftsmanship.The discussion also covers the significant role of external influences in shaping Japan's coffee scene, the impact of omakase in coffee, and the delicate balance of sustaining business amidst tourism and local patronage. Lastly, they touch on the exchange of barista talent between Japan and Australia and its impact on both coffee cultures. Join us for a rich exploration of coffee passion, dedication, and the art of brewing.You can find out more about Map It Forward Japan at https://mapitforward.coffee/japan and https://instagram.com/mapitforwardjapanConnect with Yozo Otsuki and Kurasu here:https://kurasu.kyoto/https://www.instagram.com/kurasu.kyoto/https://www.linkedin.com/in/yozo-otsuki-84a13047/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoachingLooking for a business advisor for your established coffee business or startup? Email us here:📧 email: [email protected]

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist •••••••••••••••••••••••••••••••• This is the 2nd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Yozo Otsuki from Kurasu. In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model. The five episodes in this series are: 1. Becoming a Japanese Coffee Entrepreneur -https://youtu.be/UjLa9smn1Sg 2. The Japanese Coffee Industry - https://youtu.be/wO-8-1l7JZM 3. Building a Coffee Concept - https://youtu.be/CSgDRXENn04 4. Growing Kurasu Beyond Homewares - https://youtu.be/T_mXVLBkxCg 5. Expanding Kurasu Globally - https://youtu.be/TfohROuLiow In this episode of The Daily Coffee Pro by Map It Forward, Lee and Yozo dive deep into the unique aspects of the Japanese coffee industry, drawing fascinating comparisons between Japanese and global coffee cultures. Yozo shares insights about his journey from a finance professional to a coffee entrepreneur, the influence of Japanese mastery on coffee brewing, and the meticulous, ritualistic nature of Japanese coffee craftsmanship. The discussion also covers the significant role of external influences in shaping Japan's coffee scene, the impact of omakase in coffee, and the delicate balance of sustaining business amidst tourism and local patronage. Lastly, they touch on the exchange of barista talent between Japan and Australia and its impact on both coffee cultures. Join us for a rich exploration of coffee passion, dedication, and the art of brewing. You can find out more about Map It Forward Japan at https://mapitforward.coffee/japan and https://instagram.com/mapitforwardjapan Connect with Yozo Otsuki and Kurasu here: https://kurasu.kyoto/ https://www.instagram.com/kurasu.kyoto/ https://www.linkedin.com/in/yozo-otsuki-84a13047/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

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EP 1377 Yozo Otsuki - The Japanese Coffee Industry - The Daily Coffee Pro Podcast by Map It Forward

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This episode was published on June 17, 2025.

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If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider...

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