EP 138 | Proving Event Impact: Strategies for Executive Buy-In and Measurable Results

You’re great at planning events, but you want to make a bigger impact. Maybe even move up. And that means proving you’re more than logistics. In this episode, Sarah Gannon, Director of Corporate Events at MathWorks, shares the mindset and strategies that helped her grow from tactical planner to trusted business partner. With 25+ years in tech events and multiple industry accolades, Sarah breaks down what it takes to earn buy-in, align with sales, and show the true business value of events. You’ll hear: ✅ Why aligning with sales is the shortcut to C-suite buy-in. ✅ How to think about pipeline—not just leads—when planning events. ✅ The tools and tactics Sarah uses to fill her calendar before the show starts and how she measures success after. If you’re ready to lead with impact—not just logistics—this is the episode for you. ---------------------------------- Connect with Sarah On her LinkedIn: https://www.linkedin.com/in/sarahehamilton/ Connect with Me On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined