Ep. 14 - How to drive technical sales through content with Bradley Chambers

Topics in this conversation include: * (4:32) Have you Heard?* (8:23) Why Cribl is a $200m business* (12:20) How to use content in highly technical sales* (16:12) Tracking attribution in long sales cycles* (23:32) The piece of content Bradley is most proud of over his career (HomeKit Review on 9 to 5 Mac)* (26:32) How to spend $150k on content marketingLinks & Resources: Follow Bradley on TwitterCribl.io9 to 5 MacFalling (novel)---------* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness