Content is for Closers

How to build a mentor relationship that will change your marketing career 

How to measure ROI without a doubt, an excellent content example, and why nicheing down is terrible advice  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Today’s story is about Shaan Puri. As the Creator and CoHost of My First Million, Founder of The Milk Road, Investor, and Entrepreneur- you’ve definitely heard of him. Here are 3 lessons we can learn from Shaan's career.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

In this issue, Adam shares how you can make $400/hour through your newsletter and explains the step by step process he's using to do it right now. To read the full issue, visit www.adamsletter.com  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Sara Blakely went from door to door sales woman to billionaire. We study how she did it and what we can learn as a result. Read the full newsletter at www.adamsletter.com  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

In this issue, Adam details how marketers can make more money by using the tools and strategies learned in their 9-5 jobs to start lucrative side hustles. visit adamsletter.beehiiv.com for the full issue!  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, Adam shares the playbook for guiding executives out of their emotions and into the data to make marketing decisions that grow the bottom line.   To read the newsletter version or to receive these issues directly in your inbox, visit: https://adamsletter.beehiiv.com/p/emoceo  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Freight Founders is a weekly newsletter exploring one of the industry’s most important founders. This week's issue: Ryan Petersen.We dive into how Ryan went from importing motorbikes from China as a teenager to building an $8 billion freight unicorn that would change the world and everything along the way. Enjoy! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Freight Founders, a weekly newsletter exploring one of the industry’s most important founders. This week's issue: Ted Alling. We dive into how Ted's childhood formed who he'd become as an entrepreneur, the founding story of Access America, what happened when he sold his $500 million business, and how he continues to build great organizations today. Enjoy!  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Trey’s ability to connect with people (0:55)What attracted Trey to supply chain? (3:59)The BETA journey (7:37)Finding what you do really well, and focusing on it (13:08)Getting honest input from your friend network for what you want to do (16:41)Where is content creation for businesses going in the near future? (25:19)Connecting with Trey (32:42)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Adam’s innovation in health insurance (1:56)The move from insurance to advertising (8:00)Getting into SEO and content marketing (10:04)Founding the Robinson Agency (12:45)Betting on yourself (18:04)The impact of AI and ChatGPT on SEO and other factors (20:51)Putting the customer at the center of your content strategy (23:07)Becoming an expert in your niche with relevance and specificity (25:52)Growing in a struggling market (28:27)Clarity of vision and offering generates leads (34:14)Staying connected with Adam and the Robinson Agency (37:32)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Jason’s background from being fired to his current successes (0:23)Starting over as a broker (4:22)The “luck” of sales (7:49)Data-driven decision making (8:39)The impact of COVID-19 (14:42)MODE’s shift in trajectory (15:57)Improving operations (18:35)Complexity of agent network (19:56)The importance of failure and adaptability (25:47)Pivoting against the challenges (29:09)Creating value for yourself (32:28)Approaching customers with a full solution mindset (37:48)Final thoughts and takeaways (42:12)Keep up with GUEST:Jason Roberts (LinkedIn)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Value of attending conferences (0:25)Ed’s background in supply chain (3:49)Finding more freight (6:47)Evolution of newtrul (8:38)Selling technology vs freight (10:27)Challenges of monetization (11:23)Quantifying value proposition (13:19)Overcoming challenges of fundraising (19:57)Choosing the right investors (21:51)Lower margin strategy (26:53)Final thoughts and takeaways (28:47)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Whitney’s background and experience (0:55)KCH’s growth in marketing (4:07)Creating a uniform message (7:27)Building a content machine in supply chain (10:19)Recruiting the right fit (11:03)Managing growth in a changing economy (14:09)Company culture and rewards (16:02)What’s coming next for KCH? (17:10)Keeping up with Whitney (19:03)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:What does AVRL do in the space? (0:15)AVRL’s unique approach to delivering white glove service to companies (1:17)What does growth look like in AVRL’s hand-selection of clients? (5:44)The niche approach to gaining quality of customers, not quantity (6:46)Laser focus on delivering results, not promises (8:45)Combating a recession with growth (11:55)Being a voice for the industry on LinkedIn (15:12)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Josh’s backstory getting into the content game (1:54)Influences that inspired the brand (3:13)Getting organizational buy-in (5:28)Showcasing the brand through individual personalities (9:55)B2B Content and Recruiting Content (16:29)Guarding against complacency (19:31)Wins from the FreightVana approach to Content (22:14)Final thoughts and takeaways (26:53)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Takeaways from Manifest (1:36)Embracing the challenges of growth (4:34)How a possible looming recession is impacting start-ups (8:01)What does growth look like for businesses in 2023? (12:05)Using AI to automate workflow and cut out the fluff of communication (17:33)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Craig’s background and career journey (7:07)Fly-In Luxury Resort (12:47)Building vs. buying content (25:32)Keep up with Craig:Twitter: https://twitter.com/FreightAlley* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from this conversation include: * (9:20) How Santosh is disrupting Supply Chain VC through content* (15:36) Training founders how to articulate a story effectively* (18:32) Building the industry’s biggest and best show* (27:02) The power of content compounding* (39:55) Have You Heard---------* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.---------Links & Resources: Santosh’s PodcastFollow Santosh on TwitterAudibleSam Thompson’s Launch in 24 Hours This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:The current state of the supply chain (3:50)How Supply Chain Now came to be (8:37)Scaling your podcast beyond yourself (14:05)Giving it forward one asset at a time (20:41)Where Supply Chain Now is heading (27:53)Keep up with Scott:Supply Chain Now: https://supplychainnow.com/LinkedIn: https://www.linkedin.com/in/scottwindonlutonTwitter: https://mobile.twitter.com/ScottWLuton* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:What CVO means and does (3:34)The importance of experience (6:11)Having a 30-year perspective (9:01)Building digital service (10:44)Digital-first impressions (13:06)Growth contributors (16:37)Team building habits (20:21)External influences on internal creativity (24:19)Being tech-wise in the media industry (28:15)Links & Resources:The Infinite Game by Simon Sinek: https://simonsinek.com/the-infinite-gameWhiteboard’s Digital Stewardship Manifesto: https://assets.website-files.com/6000971fd4b15ef62b9f6412/6000971fd4b15e867e9f6534_Digital%20Stewardship%20Manifesto%20-%20Whiteboard.pdfGrayscale: https://grayscale.whiteboard.is/Center for Humane Technology: https://www.humanetech.com/WSJ’s Facebook Files podcast: https://www.wsj.com/articles/the-facebook-files-11631713039The Social Dilemma: https://www.humanetech.com/the-social-dilemmaYouth Toolkit: https://www.humanetech.com/youthPraxis Labs: https://praxislabs.co/The Redemptive Business: https://www.amazon.com/Redemptive-Business-Playbook-Leaders/dp/057889596XA Rule of Life for Redemptive Entrepreneurs: https://www.amazon.com/Rule-Life-Redemptive-Entrepreneurs/dp/057842763XThe Redemptive Nonprofit: https://www.amazon.com/Redemptive-Nonprofit-Playbook-Leaders/dp/0578496410* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:The virality recipe (7:33)Step 1: Get their attention (12:26)Step 2: Get them to the end (15:27)Step 3: Get them to watch again (21:21)Step 4: Get a reaction (23:46)Step 5: Get a fan (25:32)The five points of execution (27:35)Watch the short here: https://youtube.com/shorts/4NwG371avM8Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:How Shamus got immersed into the business world (4:52)What drew Shamus to podcasting (13:27)How to get top-level guests on your show (16:08)The next steps in life for Shamus (20:23)The key to viral content (23:54)Links & Resources:Our Future by Michael SikandRobinhood Snacks PodcastTBOY PodcastKeep up with Shamus:Podcast: https://www.mbitpodcast.com/Twitter: https://twitter.com/mbitpodcastLinkedIn: https://www.linkedin.com/in/shamus-madan-9aa2a0211Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:FRQNCY Media’s unique marketing twist (5:16)Michelle’s unique relationship with audio (6:33)Defining “audio experiences” (12:11)Defining “post-capitalist” (20:09)Objectives that change how we approach content (28:46)The overarching audio strategy (32:59)What Michelle’s proudest of (43:01)Keep up with Michelle:FRQNCY Media: https://frqncy.media/Twitter: https://twitter.com/MichelleKhouriLinkedIn: https://www.linkedin.com/in/michellekhouriContent Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Audio innovation (1:36)The branding process (10:21)Show promotion (16:57)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Jon’s background and career journey (1:52)Crafting a unique voice (7:56)Building an audience (14:33)Nonconventional book writing (19:15)Keeping your podcast going (25:39)Practical golf knowledge (30:18)Keep up with Jon:Twitter: https://twitter.com/practicalgolfPractical Golf: https://practical-golf.com/The Four Foundations of Golf: https://practical-golf.com/my-new-book-is-out/The Sweet Spot podcast: https://sweetspotgolfpodcast.podbean.com/Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Upcoming season with the Jags (1:51)Blythe’s career journey (5:29)Launching a show as a single creator (11:58)The importance of remaining curious (18:22)The power in ruthlessly cutting content down (21:31)Aggravations of being a marketing agency (30:12)Keep up with Blythe: https://everythingislogistics.com/Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Jonny’s background (2:39)How to improve your show (9:42)Technical podcast production tips (14:36)Pulling social assets from your podcast (17:12)Links & Resources:Descript: https://www.descript.com/Audacity: https://www.audacityteam.org/HEARD Prime: https://www.trustheard.com/heard-prime/The Data Stack Show: https://datastackshow.com/Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Running a marathon on every continent (4:12)How to get your guests to open up (9:42)The secret to longevity (17:09)How to get your guests excited (20:18)How to stay focussed (23:45)Completing a book’s creative process (29:12)What there’s to be excited about (31:17)Links & Resources:Stop Asking Questions by Andrew WarnerMixergy by Andrew WarnerHow to Win Friends & Influence People by Dale CarnegieFocusmateContent Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Constraints aren’t always bad (0:51)Types of creative handcuffs (3:47)How to implement creative restraints (18:08)Tweet of the week (29:02)Links & Resources:Invest Like the Best with Patrick O'ShaughnessyScramble.land by Carlton RiffelA Gentleman in Moscow by Amor TowlesContent Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Matt’s career journey (2:53)Getting started in podcasting (9:23)Daily vlogging while employed full-time (13:32)Matt’s content flywheel (24:43)Providing for other creators (30:34)What’s on the content horizon (35:47)Keep up with Matt:YouTube: https://www.youtube.com/c/mattraglandTwitter: https://twitter.com/mattraglandAutomatic Evergreen Service: http://yourweekly.email/Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:YouTube podcast page (3:44)Derek’s paid media strategy (8:20)Best practices for these ads (15:12)Real numbers from real results (17:57)Tweet of the week (20:37)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Barrett’s business success story (6:12)Why you shouldn’t jump without a safety net (10:52)How to make it through the startup process (17:23)About Brightline Media (21:38)What it’s really like to have a large audience (25:35)How to grow your Twitter audience (29:48)Advice for aspiring influencers (33:38)Trends on the horizon (37:19) Links & Resources:JK MOLINA: https://twitter.com/OneJKMolinaLikes Ain't Cash: https://www.likesaintcash.comKeep up with Barrett:Brightline: https://www.brightlinesocial.com/Twitter: https://twitter.com/barrettjoneillLinkedIn: https://www.linkedin.com/in/barrettoneillContent Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Spotify recorded reactions (3:59)Setting up a case study (8:02)What not to do (9:55)What you SHOULD do (12:36)How to actually make the money (23:41)Tweet of the week (29:13)Links & Resources:Spotify reactions articleContent Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Why “Pine Baron” (6:25)Poker as career experience (11:16)About Wealth Pin (16:19)The lies online mediums spread (23:35)What today’s market looks like (27:31)More about Wealth Pin (29:27)Keep up with Pine:Twitter: https://twitter.com/SpiritofPinesWealth Pin: https://wealthpin.com/* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Luke’s background (3:38)Getting in the habit of capturing (5:44)Practical tips on improving photos (15:28)Finding inspiration (24:27)What’s trending (30:14)Keep up with Luke:YouTube: https://www.youtube.com/channel/UCpCFvxtj1u3Sfo-FuO6ApvQInstagram: https://www.instagram.com/lukewtcleland/?hl=enWebsite: https://www.lukecleland.ca/Cleland Photographs: https://www.clelandphotographs.com/* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Bryan’s background and career journey (6:07)The rise in service-based businesses (15:36)How to grow your company (19:24)Trends on the horizon (28:14)Links & Resources:GreenPal WebsiteGreenPal AppKeep up with Bryan:Instagram: https://www.instagram.com/bryanmclaytonTwitter: https://twitter.com/bryanMclaytonLink Tree: https://linktr.ee/Bryanmclayton* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Our technical setup (4:47)Direct assets (8:17)Indirect assets (19:12)Tweet of the week (26:54)The tools we use:ClickUp: https://clickup.com/Google Drive: https://www.google.com/drive/Riverside: https://riverside.fm/Make: https://www.make.com/enOtter: https://otter.ai/homeDescript: https://www.descript.com/Canva: https://www.canva.com/* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Adam’s take on Ben Simmons (5:35)How Johnny got into podcasting (9:06)What makes podcasting so attractive (15:31)Breaking into your listener’s weekly rotation (19:03)The future of podcasting (29:38)Links & Resources:The Rights to Ricky SanchezKeep up with Johnny:Twitter: https://mobile.twitter.com/johnnypodcasts* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:The dark side of content (1:17)Content negatives throughout history (8:43)Using content marketing methods for good (13:18)Societal shifts from technological change (15:48)Elements of an effective story (18:52)Who’s doing this well (22:22)Tweet of the week (24:44)* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Where it’s at on TikTok (7:30)Jess’ background and career journey (9:58)Influencer marketing (18:32)Judging the effectiveness of a campaign (23:40)Programmatic performance marketing (26:37)Getting started with influencer marketing (31:24)Keep up with Jess:Ubiquitous: https://www.ubiquitousinfluence.com/YouTube: https://www.youtube.com/channel/UCmeQp02WM6HKt5cK-8QoCIALinkedIn: https://www.linkedin.com/company/ubiquitous-influencer-marketing* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Defining “resistance” (1:13)#1 - Treat yourself like a professional (8:31)#2 - Have an office (11:59)#3 - Have a marathon mindset (15:29)#4 - Don’t take criticism personally (21:27)Tweet of the week (27:00)Links & Resources:The War of Art by Steven PressfieldNipsey Hussle* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Sell me this pen (7:23)Dale’s background and career journey (10:11)Gaining a customer-centric view of sales (14:42)Why sales is viewed as a trashcan job (19:43)Birth of The Sales Rebellion (22:19)About The Sales Rebellion (28:11)From sales to content creation (32:45)Keep up with Dale:Join the rebellion: https://www.thesalesrebellion.com/LinkedIn: https://www.linkedin.com/in/copierwarriorTwitter: https://twitter.com/SalesRebellionThe Copier Warrior: http://www.copierwarrior.com/* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:What good content is (4:09)Curate your own content diet (7:20)Build a family tree (13:13)Learn by copying (20:20)Make what you like (27:24)Favorite tweets (34:06)Links & Resources:Adam Tweet #1Adam Tweet #2Adam Tweet #3Carlton Tweet #1Carlton Tweet #2Carlton Tweet #3* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:The birth of Salt Water Digital (5:53)Defining “Fulfilled By Amazon” (8:31)Starting a content strategy (10:38)Local business benefits (14:32)Non-standard SEO or builders (20:16)Organic growth (24:45)What’s coming in the content world (30:04)Links & Resources:Ship 30 for 30Keep up with Dan:Twitter: https://mobile.twitter.com/danthewolfeConsultation call: https://linktr.ee/danthewolfeSalt Water Digital: https://www.saltwaterdigital.com/* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Being off-the-cuff on shows (4:41)About Digital Wildcatters (6:22)Why podcast advertising is lazy (13:16)Empowering content creation (17:52)How to build an audience (25:36)Where content is heading (33:26)Links & Resources:Digital WildcattersWildcatter StudiosSons of WichitaTitan: The Life of John D. Rockefeller, Sr.Sign up for CollideKeep up with Jake:Personal Website: https://shor.by/jakeTwitter: https://twitter.com/JacobCorleyInstagram: https://www.instagram.com/thejacobcorley/LinkedIn: https://www.linkedin.com/in/jake-corley-%F0%9F%8F%B4%E2%80%8D%E2%98%A0%EF%B8%8F-635ab460?trk=people-guest_people_search-card* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Zécca’s background and the history of ESG (5:12)Content’s role in startups (10:34)Why you’re not seeing results (15:25)How to begin a content creation series (22:47)Up and coming content creators (29:02)Links & Resources:Posi2iveClimatizeKeep up with Zécca:Twitter: https://twitter.com/zecca_LehnResponsibly Venture: https://responsibly.vc/Responsibly’s Twitter: https://twitter.com/ResponsiblyVC* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:About Lemonpie and Hatch Edits (5:51)Creating a bottom-funnel podcast (9:44)Podcast seasons: do or don’t? (17:10)PR for niche podcasts (19:52)How to find podcasts you’ll love (26:28)Content trends on the horizon (32:50)Links & Resources:The OG InterviewBootstrapped WebKeep up with Erik:Lemonpie: https://www.lemonpie.fm/Hatch: https://www.hatch.fm/* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Alan’s background and career journey (8:14)Refining your gift as a storyteller (18:30)What Alan is doing today (23:03)Exciting content trends (31:04)A little anecdote about Kobe’s work ethic (33:55)Links & Resources:​​Raise Your Game by Alan Stein Jr.Sustain Your Game by Alan Stein Jr.Keep up with Alan:The main hub: https://alansteinjr.com/Alan’s auxiliary site: https://strongerteam.com/Instagram: https://www.instagram.com/alansteinjr/?hl=en* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Jamie’s background and career journey (6:32)Transitioning from individual creation to company production (11:57)Balancing personal and work creativity (18:34)Advice for TikTokers (23:58)Exciting content trends (30:47)Links & Resources:Ryan Trahan’s YouTube channelYeezy ThoughtsKeep up with Jamie:Tech Channel: https://www.youtube.com/channel/UCIWaNdYp0Q80nKaoMDT7g2wWhiffen Channel: https://www.youtube.com/user/jamie1051Instagram: https://www.instagram.com/jamiewhiffen/Twitter: https://twitter.com/WhiffenYT* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness