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Content is for Closers

by Heard Podcasts

Welcome into ‘Content is for Closers,’ where each episode we talk with business owners, entrepreneurs, and marketers alike to find out how to best leverage digital content to close more business and grow your company.

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Episodes

  1. The Secret To 10X Your Career (Find Your Mentor)

    How to build a mentor relationship that will change your marketing career Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  2. Niche-ing Down is Terrible Advice + How to Measure ROI

    How to measure ROI without a doubt, an excellent content example, and why nicheing down is terrible advice Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  3. Shaan Puri is the World's Greatest Copycat

    Today’s story is about Shaan Puri. As the Creator and CoHost of My First Million, Founder of The Milk Road, Investor, and Entrepreneur- you’ve definitely heard of him. Here are 3 lessons we can learn from Shaan's career. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for…

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  4. How to earn $400/hour through your newsletter

    In this issue, Adam shares how you can make $400/hour through your newsletter and explains the step by step process he's using to do it right now. To read the full issue, visit www.adamsletter.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection…

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  5. Sara Blakely: How 1 woman turned a pair of hose into $1 billion

    Sara Blakely went from door to door sales woman to billionaire. We study how she did it and what we can learn as a result. Read the full newsletter at www.adamsletter.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data…

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  6. How Marketers Can Earn More From their 9-5 Right Now

    In this issue, Adam details how marketers can make more money by using the tools and strategies learned in their 9-5 jobs to start lucrative side hustles. visit adamsletter.beehiiv.com for the full issue! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our...

  7. How to Market in a Recession

    On this episode, Adam shares the playbook for guiding executives out of their emotions and into the data to make marketing decisions that grow the bottom line. To read the newsletter version or to receive these issues directly in your inbox, visit: https://adamsletter.beehiiv.com/p/emoceo Hosted…

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  8. Freight Founders - Ryan Petersen

    Freight Founders is a weekly newsletter exploring one of the industry’s most important founders. This week's issue: Ryan Petersen. We dive into how Ryan went from importing motorbikes from China as a teenager to building an $8 billion freight unicorn that would change the world and everything…

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  9. Freight Founders: Ted Alling

    Freight Founders, a weekly newsletter exploring one of the industry’s most important founders. This week's issue: Ted Alling. We dive into how Ted's childhood formed who he'd become as an entrepreneur, the founding story of Access America, what happened when he sold his $500 million business, and...

  10. Ep. 78 - Trey Griggs of BETA Consulting Group on Finding What You Do Well and Going All In

    Highlights from the conversation: Trey’s ability to connect with people (0:55) What attracted Trey to supply chain? (3:59) The BETA journey (7:37) Finding what you do really well, and focusing on it (13:08) Getting honest input from your friend network for what you want to do (16:41) Where is...

  11. Ep. 77 - Adam Robinson of The Robinson Agency on Supply Chain Marketing

    Highlights from the conversation: Adam’s innovation in health insurance (1:56) The move from insurance to advertising (8:00) Getting into SEO and content marketing (10:04) Founding the Robinson Agency (12:45) Betting on yourself (18:04) The impact of AI and ChatGPT on SEO and other factors…

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  12. Ep. 76 - Jason Roberts of MODE Global on The Importance of Failure and Adaptability

    Highlights from the conversation: Jason’s background from being fired to his current successes (0:23) Starting over as a broker (4:22) The “luck” of sales (7:49) Data-driven decision making (8:39) The impact of COVID-19 (14:42) MODE’s shift in trajectory (15:57) Improving operations (18:35)...

  13. Ep. 75 - Ed Stockman of newtrul on Redefining the Value Proposition

    Highlights from the conversation: Value of attending conferences (0:25) Ed’s background in supply chain (3:49) Finding more freight (6:47) Evolution of newtrul (8:38) Selling technology vs freight (10:27) Challenges of monetization (11:23) Quantifying value proposition (13:19) Overcoming…

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  14. Ep. 74 - Whitney Cowell of KCH Transportation on Rewards and Culture: The Key to Retaining Talent in the Supply Chain Industry

    Highlights from the conversation: Whitney’s background and experience (0:55) KCH’s growth in marketing (4:07) Creating a uniform message (7:27) Building a content machine in supply chain (10:19) Recruiting the right fit (11:03) Managing growth in a changing economy (14:09) Company culture and...

  15. Ep. 73 - Chadd Olesen of AVRL on Hand-Selecting Customers to Deliver White Glove Service

    Highlights from the conversation: What does AVRL do in the space? (0:15) AVRL’s unique approach to delivering white glove service to companies (1:17) What does growth look like in AVRL’s hand-selection of clients? (5:44) The niche approach to gaining quality of customers, not quantity (6:46)…

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  16. Ep. 72 - Josh Brees of FreightVana on Building a Content Machine Internally

    Highlights from the conversation: Josh’s backstory getting into the content game (1:54) Influences that inspired the brand (3:13) Getting organizational buy-in (5:28) Showcasing the brand through individual personalities (9:55) B2B Content and Recruiting Content (16:29) Guarding against…

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  17. Ep. 71 - Santosh Sankar of Dynamo Ventures on How to Grow in a Recession

    Highlights from the conversation: Takeaways from Manifest (1:36) Embracing the challenges of growth (4:34) How a possible looming recession is impacting start-ups (8:01) What does growth look like for businesses in 2023? (12:05) Using AI to automate workflow and cut out the fluff of communication...

  18. Ep. 47 - Content: To Build or To Buy? With Craig Fuller

    Highlights from the conversation: Craig’s background and career journey (7:07) Fly-In Luxury Resort (12:47) Building vs. buying content (25:32) Keep up with Craig: Twitter: https://twitter.com/FreightAlley * Want to be featured in a future episode? Drop your question/comment/criticism/love here:...

  19. Ep 9 - One Venture Capitalist's Advice to Startups on How to Build a Media Brand with Santosh Sankar

    Highlights from this conversation include: * (9:20) How Santosh is disrupting Supply Chain VC through content * (15:36) Training founders how to articulate a story effectively * (18:32) Building the industry’s biggest and best show * (27:02) The power of content compounding * (39:55) Have You…

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  20. Ep. 40 - How to Build a New Media Empire in an Old Industry with Scott Luton

    Highlights from the conversation: The current state of the supply chain (3:50) How Supply Chain Now came to be (8:37) Scaling your podcast beyond yourself (14:05) Giving it forward one asset at a time (20:41) Where Supply Chain Now is heading (27:53) Keep up with Scott: Supply Chain Now:...

  21. Re-Air: Applying Personal Values to Create Digital Experiences with Eric Brown

    Highlights from the conversation: What CVO means and does (3:34) The importance of experience (6:11) Having a 30-year perspective (9:01) Building digital service (10:44) Digital-first impressions (13:06) Growth contributors (16:37) Team building habits (20:21) External influences on internal...

  22. Ep. 70 - The 5 Go-Get Steps for Video Virality

    Highlights from the conversation: The virality recipe (7:33) Step 1: Get their attention (12:26) Step 2: Get them to the end (15:27) Step 3: Get them to watch again (21:21) Step 4: Get a reaction (23:46) Step 5: Get a fan (25:32) The five points of execution (27:35) Watch the short here:...

  23. Ep. 69 - Unpopular Opinion: You Don’t Have to Act Your Age with Shamus Madan

    Highlights from the conversation: How Shamus got immersed into the business world (4:52) What drew Shamus to podcasting (13:27) How to get top-level guests on your show (16:08) The next steps in life for Shamus (20:23) The key to viral content (23:54) Links & Resources: Our Future by Michael…

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  24. Ep. 68 - Pushing the Limits of Audio Experiences with Michelle Khouri

    Highlights from the conversation: FRQNCY Media’s unique marketing twist (5:16) Michelle’s unique relationship with audio (6:33) Defining “audio experiences” (12:11) Defining “post-capitalist” (20:09) Objectives that change how we approach content (28:46) The overarching audio strategy (32:59)…

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  25. Ep. 67 - Cleaning Out the Fridge: Innovation, Branding, & Distribution

    Highlights from the conversation: Audio innovation (1:36) The branding process (10:21) Show promotion (16:57) Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they...

  26. Ep. 66 - The Par-4 Course of Content Creation with Jon Sherman

    Highlights from the conversation: Jon’s background and career journey (1:52) Crafting a unique voice (7:56) Building an audience (14:33) Nonconventional book writing (19:15) Keeping your podcast going (25:39) Practical golf knowledge (30:18) Keep up with Jon: Twitter:...

  27. Ep. 65 - The Keychain to Content Marketing Success with Blythe Brumleve

    Highlights from the conversation: Upcoming season with the Jags (1:51) Blythe’s career journey (5:29) Launching a show as a single creator (11:58) The importance of remaining curious (18:22) The power in ruthlessly cutting content down (21:31) Aggravations of being a marketing agency (30:12) Keep...

  28. Ep. 64 - 5 Ways to Make, Break, or Improve Your Podcast with Jonny Gamet

    Highlights from the conversation: Jonny’s background (2:39) How to improve your show (9:42) Technical podcast production tips (14:36) Pulling social assets from your podcast (17:12) Links & Resources: Descript: https://www.descript.com/ Audacity: https://www.audacityteam.org/ HEARD Prime:...

  29. Ep. 63 - How a 2x4 Will Get Your Guests to Share Anything with Andrew Warner

    Highlights from the conversation: Running a marathon on every continent (4:12) How to get your guests to open up (9:42) The secret to longevity (17:09) How to get your guests excited (20:18) How to stay focussed (23:45) Completing a book’s creative process (29:12) What there’s to be excited about...

  30. Ep. 62 - Breakthrough Ideas with Creative Constraints

    Highlights from the conversation: Constraints aren’t always bad (0:51) Types of creative handcuffs (3:47) How to implement creative restraints (18:08) Tweet of the week (29:02) Links & Resources: Invest Like the Best with Patrick O'Shaughnessy Scramble.land by Carlton Riffel A Gentleman in Moscow...

  31. Ep. 61 - Jump to 10K Followers With This Content Flywheel, featuring Matt Ragland

    Highlights from the conversation: Matt’s career journey (2:53) Getting started in podcasting (9:23) Daily vlogging while employed full-time (13:32) Matt’s content flywheel (24:43) Providing for other creators (30:34) What’s on the content horizon (35:47) Keep up with Matt: YouTube:...

  32. Ep. 60 - One Paid Media Hack for 100+ Weekly Conversions

    Highlights from the conversation: YouTube podcast page (3:44) Derek’s paid media strategy (8:20) Best practices for these ads (15:12) Real numbers from real results (17:57) Tweet of the week (20:37) Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the...

  33. Ep. 59 - Growing Your Audience to 75,000+ with Barrett O'Neill

    Highlights from the conversation: Barrett’s business success story (6:12) Why you shouldn’t jump without a safety net (10:52) How to make it through the startup process (17:23) About Brightline Media (21:38) What it’s really like to have a large audience (25:35) How to grow your Twitter audience...

  34. Ep. 58 - Profit or Bust in the First 30 Days With Content

    Highlights from the conversation: Spotify recorded reactions (3:59) Setting up a case study (8:02) What not to do (9:55) What you SHOULD do (12:36) How to actually make the money (23:41) Tweet of the week (29:13) Links & Resources: Spotify reactions article Content Is for Closers is a bi-weekly...

  35. Ep. 57 - How to Become a Self-Made Millionaire (and Stay That Way) with Pine Baron

    Highlights from the conversation: Why “Pine Baron” (6:25) Poker as career experience (11:16) About Wealth Pin (16:19) The lies online mediums spread (23:35) What today’s market looks like (27:31) More about Wealth Pin (29:27) Keep up with Pine: Twitter: https://twitter.com/SpiritofPines Wealth…

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  36. Ep. 56 - Pro Tips for Taking Better Photos and Videos with Luke Cleland

    Highlights from the conversation: Luke’s background (3:38) Getting in the habit of capturing (5:44) Practical tips on improving photos (15:28) Finding inspiration (24:27) What’s trending (30:14) Keep up with Luke: YouTube: https://www.youtube.com/channel/UCpCFvxtj1u3Sfo-FuO6ApvQ Instagram:...

  37. Ep. 55 - How to Grow Your Niche Into a $10,000,000+ Business with Bryan Clayton

    Highlights from the conversation: Bryan’s background and career journey (6:07) The rise in service-based businesses (15:36) How to grow your company (19:24) Trends on the horizon (28:14) Links & Resources: GreenPal Website GreenPal App Keep up with Bryan: Instagram:...

  38. Ep. 54 - How We Repurpose Content

    Highlights from the conversation: Our technical setup (4:47) Direct assets (8:17) Indirect assets (19:12) Tweet of the week (26:54) The tools we use: ClickUp: https://clickup.com/ Google Drive: https://www.google.com/drive/ Riverside: https://riverside.fm/ Make: https://www.make.com/en Otter:...

  39. Ep. 53 - How to Make Your Podcast Stand Out with Johnny Podcast

    Highlights from the conversation: Adam’s take on Ben Simmons (5:35) How Johnny got into podcasting (9:06) What makes podcasting so attractive (15:31) Breaking into your listener’s weekly rotation (19:03) The future of podcasting (29:38) Links & Resources: The Rights to Ricky Sanchez Keep up with...

  40. Ep. 52 - Is Content Marketing Dying

    Highlights from the conversation: The dark side of content (1:17) Content negatives throughout history (8:43) Using content marketing methods for good (13:18) Societal shifts from technological change (15:48) Elements of an effective story (18:52) Who’s doing this well (22:22) Tweet of the week...

  41. Ep. 51 - Running an Influencer Marketing Campaign at Scale

    Highlights from the conversation: Where it’s at on TikTok (7:30) Jess’ background and career journey (9:58) Influencer marketing (18:32) Judging the effectiveness of a campaign (23:40) Programmatic performance marketing (26:37) Getting started with influencer marketing (31:24) Keep up with Jess:...

  42. Ep. 50 - 4 Ways to Overcome Creative Block

    Highlights from the conversation: Defining “resistance” (1:13) #1 - Treat yourself like a professional (8:31) #2 - Have an office (11:59) #3 - Have a marathon mindset (15:29) #4 - Don’t take criticism personally (21:27) Tweet of the week (27:00) Links & Resources: The War of Art by Steven...

  43. Ep. 49 - How to Provide Value and Fairness Through Sales with Dale Dupree

    Highlights from the conversation: Sell me this pen (7:23) Dale’s background and career journey (10:11) Gaining a customer-centric view of sales (14:42) Why sales is viewed as a trashcan job (19:43) Birth of The Sales Rebellion (22:19) About The Sales Rebellion (28:11) From sales to content…

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  44. Ep. 48 - 4 Secrets to Finding Your Best Ideas

    Highlights from the conversation: What good content is (4:09) Curate your own content diet (7:20) Build a family tree (13:13) Learn by copying (20:20) Make what you like (27:24) Favorite tweets (34:06) Links & Resources: Adam Tweet #1 Adam Tweet #2 Adam Tweet #3 Carlton Tweet #1 Carlton Tweet #2...

  45. Ep. 46 - How to Drive Organic Growth for SMBs with Dan Thompson

    Highlights from the conversation: The birth of Salt Water Digital (5:53) Defining “Fulfilled By Amazon” (8:31) Starting a content strategy (10:38) Local business benefits (14:32) Non-standard SEO or builders (20:16) Organic growth (24:45) What’s coming in the content world (30:04) Links &...

  46. Ep. 45 - How to Build a 7-figure Media Business in 12 months with Jake Corley

    Highlights from the conversation: Being off-the-cuff on shows (4:41) About Digital Wildcatters (6:22) Why podcast advertising is lazy (13:16) Empowering content creation (17:52) How to build an audience (25:36) Where content is heading (33:26) Links & Resources: Digital Wildcatters Wildcatter...

  47. Ep. 44 - How Content Impacts Startups and Stakeholders with Zécca Lehn

    Highlights from the conversation: Zécca’s background and the history of ESG (5:12) Content’s role in startups (10:34) Why you’re not seeing results (15:25) How to begin a content creation series (22:47) Up and coming content creators (29:02) Links & Resources: Posi2ive Climatize Keep up with…

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  48. Ep. 43 - How to Niche-Down Your Podcast (and Succeed) with Erik Jacobson

    Highlights from the conversation: About Lemonpie and Hatch Edits (5:51) Creating a bottom-funnel podcast (9:44) Podcast seasons: do or don’t? (17:10) PR for niche podcasts (19:52) How to find podcasts you’ll love (26:28) Content trends on the horizon (32:50) Links & Resources: The OG Interview...

  49. Ep. 42 - Raise Your Content Game with Alan Stein Jr.

    Highlights from the conversation: Alan’s background and career journey (8:14) Refining your gift as a storyteller (18:30) What Alan is doing today (23:03) Exciting content trends (31:04) A little anecdote about Kobe’s work ethic (33:55) Links & Resources: ​​Raise Your Game by Alan Stein Jr.…

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  50. Ep. 41 - Balancing Personal and Corporate Creativity with Jamie Whiffen

    Highlights from the conversation: Jamie’s background and career journey (6:32) Transitioning from individual creation to company production (11:57) Balancing personal and work creativity (18:34) Advice for TikTokers (23:58) Exciting content trends (30:47) Links & Resources: Ryan Trahan’s YouTube...

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ABOUT THIS SHOW

Welcome into ‘Content is for Closers,’ where each episode we talk with business owners, entrepreneurs, and marketers alike to find out how to best leverage digital content to close more business and grow your company.

HOSTED BY

Heard Podcasts

Frequently Asked Questions

How many episodes does Content is for Closers have?

Content is for Closers currently has 188 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Content is for Closers about?

Welcome into ‘Content is for Closers,’ where each episode we talk with business owners, entrepreneurs, and marketers alike to find out how to best leverage digital content to close more business and grow your company.

How often does Content is for Closers release new episodes?

Content is for Closers publishes regularly with 188 episodes available. Check the episode list for the typical release schedule.

Where can I listen to Content is for Closers?

You can listen to Content is for Closers on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Content is for Closers?

Content is for Closers is created and hosted by Heard Podcasts.
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