Ep. 14: Rescue Operations: Bringing Back Lost Students

On this episode, we talk about bringing back lost students.This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).It is said to be anywhere form 5 - 25x cheaper to bring back a lost customer than it is to get a new one?Why did they leave?Was is too much to schedule into their life at the time? Did they not like a coach that is no longer there? Did they have financial issues that can be resolved? In this episode we do a little dive into why they might have left and how we can work to get them back!AI Summary:The principal focus of our discussion centers upon the imperative of reactivating lost customers within the martial arts community. We elucidate the significance of recognizing when a student has ceased attendance and the necessity of proactive engagement to rekindle their interest in training. Through a series of strategic outreach methods, we underscore the value of maintaining connections with individuals who may feel disconnected from our community. Furthermore, we explore innovative approaches to communication, including the use of personalized mail and thoughtful gestures, aimed at encouraging these individuals to return. Ultimately, our dialogue emphasizes that fostering a supportive environment is paramount in ensuring that no member feels adrift in their journey.