EPISODE · Aug 23, 2022 · 51 MIN
EP.14 松赞（上）- 沿着人生清单里的滇藏线，植根在地文化的酒店集团
from Slow Brand
当提到松赞，你会想到什么？一系列精品酒店，还是横跨滇藏的定制旅游路线？在你所没看到的地方，他们正在蓬勃生长：疫情之下，旅游式微，依旧斩获三亿融资；深山秘境，既要开发，更要追寻香格里拉。 这个植根于藏区的品牌，起步于美丽风光里的精品酒店，从体验设计入手打造一连串文旅结合的深刻旅线，成为一扇藏文化对内对外的窗口，让外来者领略彼岸般美好的风土人情，让本地人过上更好的生活却不远离传统，在传递态度的同时始终提高着在地社群。这一切都离不开自身的美好，与对美好的执着追求。 时间轴 00:53 源于香格里拉，从一家精品酒店到一条贯穿滇藏的线路 13:39 松赞的体验设计与在地性的深度连结 32:28 最珍贵的财富与体验——“松赞人” 43:48 高于旅行和体验本身的是商业智慧与文化传承，将美好带给更多的人 延伸阅读 《隐秘之门 - 松赞的故事》 Music Suraj Nepal - Optical Illusion 在小宇宙查看该单集文稿
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EP.14 松赞（上）- 沿着人生清单里的滇藏线，植根在地文化的酒店集团
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