Ep. 14: Successfully using authenticity and technology in AgeTech digital campaigns with Robin Visser

In the 14th episode of the CanopyIQ Podcast, host Adam Wilensky speaks with Robin Visser, Director of Marketing and Digital Strategy at Christian Living Communities. Robin's unique history in broadcast television and as a video producer gives her unique insights into what it means to effectively reach audiences in the modern digital marketing landscape. She shares her story, and why those formative experiences led her down the path that she's on now. She also gives some color to her thoughts on the role and importance of Senior care and AgeTech. Robin and Adam go back and forth, from heartwarming anecdotes to perspective-shifting discussion about how digital marketers can use evolving technology to achieve their goals - in the senior living community, and more broadly.