Ep 14 | The Power of Experiential Marketing: Engineering Serendipity for Your Brand with Kamil Tyebally

Unpopular opinion: Experiential marketing is a term that's loosely thrown around. It makes us wonder- do people understand everything that goes into this marketing strategy? Is the constant fixation on going viral or doing the bare minimum to make customers happy a disservice to the core of what "experiential" is supposed to be? To get the answer to this question: we've invited Kamil Tyebally to peel the layers on this topic and talk about the essential basics for creating better experiences. [And what experiential marketing is meant to be]. Kamil is the founder of Early Spring, an experiential agency. A firm believer in "engineering serendipity", he values the concept of people wanting to be seen, heard, and understood. He will share his thoughts on the following: - What does a narrative-driven experience look like? - The triangular strategic foundation: audience, customer, culture - 2 things most successful brands have - How Maslow's Hierarchy of Needs helps you better understand your audience - Why listening to feedback at events works Building an environment that fosters a sense of connection and community gives way to special moments people can remember for a long time. Learn from a wealth of information and get a glimpse behind the curtains on the research and strategy side of experiential marketing. You're in for a treat, so catch this latest episode of "Event Marketing: Redefined"! Connect with Kamil: On his LinkedIn: https://www.linkedin.com/in/kamiltyebally Connect with me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined