Ep 140 - What's the Purpose of a Marketing Plan Pt 2

In part two, creating a marketing plan, Nathan wants everyone to get surgical about their marketing strategy. A marketing plan is crucial for businesses to: • define their avatar • segment their opportunities • set sales and marketing goals • clarify marketing objectives • allocate resources to a specific budget • measure progress and output • maximize return on investment (ROI) Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share! Podcast Sponsored by- https://letsconnectpnw.com/