Ep. 141 Scaling Senior Care With AI While Keeping Care Personal with Matthew Yaari

Show Notes:In this episode of Business Growth Spotlight, host Heidi Schalk sits down with Matt Yaari, Founder of My Family Home Care, to explore what it truly takes to build a purpose driven service business while scaling operations responsibly.Matt shares his journey of launching a senior home care company during the uncertainty of 2020 and how his background in caregiving, psychology, and human behavior shaped his leadership approach. He explains why personalized care, family level trust, and founder involvement have been core to My Family Home Care’s growth.The conversation dives into how the company balances hands on care with operational systems, including the thoughtful implementation of AI to support scheduling, caregiver coverage, and future in home safety monitoring. Matt also discusses the expansion of services such as dementia care, fall prevention, and music therapy, all driven by real family needs rather than trends.Listeners will gain insight into how relationship based marketing, community networking, and educational visibility strategies have helped My Family Home Care stand out in a competitive market. Matt also shares lessons learned from early startup challenges, building a reliable on call caregiver system, and what success looks like as the company approaches seven figure revenue.This episode is a must listen for founders building service based businesses, leaders navigating growth with heart, and families seeking compassionate guidance for caring for aging loved ones.Bio:Matt is a Detroit based entrepreneur, launching My Family Home Care in 2020 to meet the needs of senior citizens in his community. When not working on his business, Matt practices Jiu Jitsu and standup comedy.To connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/in/matthewyaari/Website:  www.myfamhc.comConnect with me:🎁Spotlight to Scale:  Spotlight to Scale BlueprintLinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/