Ep 1417 Guarantors of Farmers Market Authenticity

One of the most effective ways to get rid of pesky competitors is to establish laws and regulations that make it very difficult for competitors to operate.  That leads us to ask: How did farmers regain the right to sell food directly to consumers?  The 1417th edition of the Food Chain Radio Podcast with Michael Olson hosts David Sanford, Commissioner, Santa Cruz California Department of Agriculture, for a conversation about the partnership that guarantees the authenticity of Certified Farmers Markets and the foods thereof.    Topics include how California’s small farmers won the right to sell their food directly to consumers; how the authenticity of farmers markets and the food thereof is guaranteed; and speculation as to what might be done to increase the awareness and utilization of Certified Farmers Markets.