Ep. 143: Eve Floral Co: The Courage to Let Go

In today's BB Podcast episode (No. 143), we're visiting with Evelyn Streeter, founder and owner of Eve Floral Co in Cincinnati, Ohio. Our conversation follows Evelyn's deeply personal and inspiring journey as a florist who grew up in the middle of the hum of her mother's small-town flower shop in Michigan. What began as a family trade became both a lifeline and a legacy when Evelyn unexpectedly took over the business after her mother's passing. Years later, she built her own thriving floral company in Cincinnati—complete with a studio, retail space, and loyal community. But now, standing at a crossroads, Evelyn is considering something few florists ever talk about: selling her business. This conversation unfolds like a love letter to the flower industry—its grit, its heart, and the quiet courage it takes to know when to keep growing and when to let go. Join us as we chat with Evelyn about: Her family roots in Detroit and the flower shop that shaped her path Taking over her late mother's shop as a young college student and learning business by survival The emotional and financial realities of running a business solo What it's really like to consider selling your flower business—and why it doesn't mean failure How she's preparing her shop and team for a future beyond her own ownership The practical process of valuing and selling a small floral business Why success can sometimes mean walking away with gratitude Connect with Eve Floral Co: Website Instagram Eve Floral Co Shop Instagram This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower School You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill. This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.