PODCAST · arts
Botanical Brouhaha Podcast
by Amy McGee
Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you're a farmer florist building a flower farm and floral design business at the same time? You've landed in the right place! At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators, flower growers, and floral industry vendors to help you find the tools you need to start, run, and grow your flower business.We like to mix it up! Do you prefer hearing real-life stories or diving into specific flower business topics? Either way, we've got you covered.Listen to our storytelling episodes featuring floral professionals sharing the details of starting and running their flower businesses. So many stories just waiting for you to dig in and learn from those who are doing what you w
Episodes
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Ep. 155: Inside Flower Moments with Native Poppy
In this episode, Natalie (my BB podcast co-host), Meg, and Erin of Native Poppy sit down with me to talk about Flower Moments, their new book. We talk about everything: the 95-page proposal, the agent they emailed until she wrote back, and the publisher who came along at the perfect time. They…
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Ep. 154: How a Cancer Survivor Built a Floral Business With a Mission
Marsha Parker is back on the podcast two and a half years after her first visit in Ep. 118, just before she retired from teaching high school and devoting her time to growing her floral business. A thriving three-time cancer survivor, she now runs Refined Gatherings full-time as a social...
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Ep. 153: Semia Dunne: The Floral Reserve's Newest Chapter
We're back with Semia Dunn who first joined us on the BB podcast back in Episode 35, sharing how she bought a flower shop at 22 and later launched Flowers by Semia (which was later rebranded as SEMIA) and then The Floral Reserve, a wholesale flower company (built by a florist, for florists!). In...
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Ep. 152: What Actually Happens Inside Bloom Trust Co. (with Shelley O'Neill)
In this episode, we sat down with Bloom Trust Co and Circle member Shelley O'Neill, a former fourth-grade teacher turned florist who recently added a retail shop called Oyster Flower Co. to her existing wedding flower business in Annapolis, Maryland! Shelley walks us through what pulled her into...
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Ep. 151: Alex Vaughan Bet Everything on FLWR Shop: Part 2
In part two (Ep. 151) with Alex Vaughan of FLWR Shop in Nashville, Tennessee we dig into the real, tactical side of her decision to step away from wedding florals. Alex opens up about the politics and power dynamics of working with luxury wedding planners, the financial reality of pivoting to...
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Ep. 150: Alex Vaughan Bet Everything on FLWR Shop
How Alex Vaughan Built a Beloved Flower Shop Alex Vaughan of FLWR Shop in Nashville built her shop with her partner Quinn from nothing — no family money, no connections, just a rented house, a second mortgage, and a vision for what a flower shop in Nashville could be. In Episode 150, she traces…
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Ep. 149: Worth the Wait: Sophie Felts Floral Co Joins Circle Weddings
We've waited so long for today's episode to drop (Ep. 149)! We're chatting with Sophie Felts, Founder and CEO of Sophie Felts Floral Co, along with her President and Director of Operations, Erica Gamble. We're thrilled to introduce them as the newest CIRCLE Weddings facilitators — and we think...
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Ep. 148: Mountain Flower Farm: The Power of Knowing Your Grower
Decades in the Soil at Mountain Flower Farm Walt Krukowski didn't set out to become a flower grower for life — he just wanted to grow something, make a little money, and have the winters free to ski in Vermont. Nearly three decades later, Mountain Flower Farm has become a thriving operation…
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Ep. 147: How Sarah Donjuan's Hobby Became JJ's Flower Shop
Sarah Donjuan didn't set out to become a florist. In 2018, fresh out of business school and looking for a creative side hustle, she landed on a 1967 Volkswagen flower truck — and accidentally started a floral business with staying power in Atlanta. In this episode (Ep. 147), Sarah walks us…
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Ep. 146: How Colleen Raney is Building a Sweet Pea Seed Brand
Building a Sweet Pea Seed Brand In this episode (Ep. 146), we sit down with Colleen Raney, founder of Songbird Seed Co and Diadem Flower Co. If you love a great story, this one's for you. Colleen's path into the flower world is anything but conventional. From studying aerospace engineering and...
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Ep. 145: Linda D'Arco: Flower Farming While Taking a Stand
Linda D'Arco returns to the Botanical Brouhaha podcast nearly five years after her first appearance to share what's changed since we last spoke. Based in northern New York, Linda is the founder of Little Farmhouse Flowers and Ampersand Bulb Co., and she brings a valuable, behind-the-scenes...
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Bonus: No Meanies Allowed: Inside CIRCLE
In this bonus episode, Amy and Natalie take a deep dive into Bloom Trust Co. CIRCLE—what it is, why they started it nearly five years ago, and how it's evolved since that very first session in 2021. They reflect on how CIRCLE grew from just an idea about how to connect with other florists into a...
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Ep. 144: Evelyn Krebs: Choosing Her Own Way as a Florist
Redefining Success as a Florist In today's BB Podcast episode (No. 144), we're visiting with Evelyn Krebs, a Swiss florist, shop owner, and creative entrepreneur with nearly three decades of experience in the floral industry. As founder and owner of Stil & Stiele in Zurich, Switzerland, Evelyn...
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Ep. 143: Eve Floral Co: The Courage to Let Go
In today's BB Podcast episode (No. 143), we're visiting with Evelyn Streeter, founder and owner of Eve Floral Co in Cincinnati, Ohio. Our conversation follows Evelyn's deeply personal and inspiring journey as a florist who grew up in the middle of the hum of her mother's small-town flower shop in...
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Ep. 142: Diane Szukovathy: Standards for Flower Growers
In today's BB Podcast episode (No. 142), we're visiting with Diane Szukovathy, co-owner of Jello Mold Farm in western Washington and a founding member of the Seattle Wholesale Growers Market Cooperative. Diane shares her decades of experience as a flower farmer and cooperative leader, discussing...
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Ep. 141: Twisted Willow Flowers: A Family Floral Story
From Summer Job to Wedding Legacy In today's BB Podcast episode (No. 141), we're visiting with Amanda Theodoropoulos of Twisted Willow Flowers in Princeton, New Jersey. What began as Amanda's teenaged plea for a summer job unexpectedly blossomed into a thriving floral design business that now...
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Ep. 140: Juliana Grew Up in the Shop—Now She Runs It
From Chopping Stems to Calling the Shots In today's BB Podcast episode (No. 140), we're visiting with Juliana McWilliams, owner of Sweet Memories Flowers in Visalia, California. Julia grew up in her mother's shop, where she began experimenting with floral design at just 11 years old—using…
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Ep. 139: Inside Tulipina: Building a Global Floral Brand with Kiana & Nate Underwood
In today's BB Podcast episode (No. 139), we're visiting with world-renowned floral artist Kiana Underwood and her husband and business partner, Nate Underwood. Eight years after their first appearance on the Botanical Brouhaha podcast, we invited them back to reflect on the massive evolution of...
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Ep. 138: Building a Heart-Led Floral Business with Janelle Gerestein
In today's BB Podcast episode (No. 138), we're visiting with Janelle Gerestein—better known as Janie of Flowers by Janie—a Calgary-based floral designer whose career spans over two decades and multiple continents. From her early dreams of becoming a wedding florist to launching a successful...
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Ep. 137: How iBuyFlowers Helps You Buy Farm Direct
In today's BB Podcast episode (No. 137), we're visiting with Wilfred de Wit, founder and CEO of iBuyFlowers where florists and event planners can shop online for wholesale flowers directly from 100+ farms in both the US and abroad. Will shares his background in the floral industry and the...
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Ep. 136: Rachael Lunghi's Floral Business Insights
In today's BB Podcast episode (No. 136), we're visiting with Rachael Lunghi, owner of Siren Floral Co based in Southern California. Siren Floral Co was born out of a wedding and event planning company Rachael founded initially. Her love of flowers led her to eventually focus on floristry full…
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Ep. 135: The Evolution of MUD Urban Flowers
In today's BB Podcast episode (No. 135), we're revisiting Chloe Murray, CEO/Creative Director of MUD Urban Flowers in Glasgow, Scotland and our second guest ever back in 2017 (Ep. 3) when the BB Podcast was just getting started. When we last visited, Chloe was only a couple of months into her new...
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Ep. 134: Rooted in Heritage: How Jamaican Roots Guide Olivee Floral
Building Olivee Floral In today's BB Podcast episode (No. 134), we're visiting with Karla Smith-Brown, founder of Olivee Floral. Karla's inspiring journey evolved from a career in public relations to becoming a successful floral artist. Her story isn't just about flowers; it's about weaving...
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Ep. 133: Farewell Flowers: Sustainable Options for Funeral Flowers
A Vision for Sustainable Funeral Flowers In today's BB Podcast episode (No. 133), we're visiting with Carole Patilla, co-founder of the Farewell Flowers Directory and owner of Tuckshop Flowers. She joined forces with Gill Hodgson, founder of Flowers from the Farm, to address a need in the floral...
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Ep. 132: How Layla Robinson Found Her Niche in Dried Flowers
In today's BB Podcast episode (No. 132), we're visiting with Layla Robinson, a creative force in the flower industry known for her specialization in dried flower arrangements and installations. This conversation is specifically for you if: 1) you're interested in dried flowers or 2) you're...
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Ep. 131: The Importance of Self-Care in Creative Work
We're visiting with Jen Lagedrost Cavender, owner of Nectar & Bloom. After studying English and creative writing in college, Jen found herself teaching Literature and Creative Writing at a university. But, she felt something was missing and longed to reconnect with her creative side. Inspired by...
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Ep. 130: The Poppy Approach to Wedding Florals
We're visiting with Cameron Hardesty, owner of Poppy, a wedding floral business based in the Washington, DC area that has seen rapid growth and success. A transformative experience volunteering at the White House ignited Cameron's passion. We walk through her transition from a career in corporate...
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Ep. 129: Behind the Blooms: Flower Farming at Winkelmann Flowers
In today's episode, we're visiting with flower farmer Grant Winkelmann, owner of Winkelmann Flowers, in Lindale, Texas. Grant shares not only how he's built a farm producing sought-after blooms, but he also shares what it took to pull off his family's recent relocation to a new farm. Grant...
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Ep. 128: From Flowers to Clay: The Creative Journey of Sullivan Owen
Sullivan Owen's journey into the floral industry is as unique as her designs. With a background in retail merchandising, Sullivan transitioned into floristry in 2009 while planning her own wedding. Her distinct style and dedication quickly earned her recognition, leading to a successful career in...
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Ep. 127: Building a Floral Brand That Sticks
In this BB Podcast episode, Amy (Botanical Brouhaha) chats with Natalie & Meg (co-owners of Native Poppy) about the importance of creating a brand that sticks – meaning it continues to draw in ideal customers year after year. Drawing on Amy's recent experiences trying to find new service…
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Ep. 126 (Part 2): Growing Flowers and Fighting for Change with Grateful Gardeners
In Part 2 of this two-part podcast episode, co-hosts Amy and Natalie visit with Sarah Daken and Tom Precht of Grateful Gardeners and Floraponics, who transitioned from careers in law and neuroscience to flower farming. Tom discusses their innovative aquaponics system and the challenges they've...
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Ep. 125 (Part 1): Growing Flowers and Fighting for Change with Grateful Gardeners
In Part 1 of this two-part podcast episode, co-hosts Amy and Natalie visit with Sarah Daken and Tom Precht of Grateful Gardeners and Floraponics, who transitioned from careers in law and neuroscience to flower farming. Sarah shares her journey from legal burnout to finding joy in growing flowers...
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Ep. 124: How Anna Stouffer Added a Retail Component to Her Floral Business
In this episode of the Botanical Brouhaha podcast, Amy and Natalie talk with Anna Stouffer, owner of Urban Petals in Greer, South Carolina about her transition from a working in a law firm to becoming a successful floral designer. Anna shares her journey, starting with wedding floristry and...
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Ep. 123: The Art of Adaptation: Emily Patrick's Carolina Flowers Evolution
In this podcast episode, Emily Patrick, owner of Carolina Flowers, shares her journey from journalism to flower farming. She discusses the challenges and successes of starting and running her flower farm, including her approach to business, design, and financial management. Hosts Natalie and Amy...
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Ep. 122: How Imelda Ramos Built a Flower Wholesale Business
In this episode, we visit with Imelda Ramos, owner of Cali Wholesale. Imelda shares her journey as the founder of a woman-owned company from starting as a small wholesale flower business to expanding her business and her footprint at the flower market. She discusses the importance of team…
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Ep. 121: The Quest for Excellence at Madrid Flower School
In this podcast episode, Sylvia Bustamante Gubbins, the founder of Madrid Flower School, shares her inspiring story of starting a new career in floral design at 48 and following the dream to open a flower school. As Sylvia continues to grow Madrid Flower School, she's introducing new educational...
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Ep. 120: Wonder of the Woodlands with Francoise Weeks
In episode 120, we have the pleasure of reconnecting with the incredible Francoise Weeks, whose hands weave magic with woodland designs. She's back with a treasure trove of wisdom in her new book, Wonder of the Woodlands: The Art of Seeing and Creating with Nature. It's a visual feast over 200...
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Ep. 119: The True Value Behind Flower Shop Prices Explained
In this episode, Natalie & Meg, co-owners of Native Poppy, take us behind the scenes of their retail shops in San Diego, where they've created an immersive experience for their customers. In an effort to explain the price gap between flowers bought at locally-owned flower shops vs. large grocery...
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Ep. 118: How Marsha Parker's Flowers Impact Survivors
In this episode of the Botanical Brouhaha podcast, Amy McGee and Natalie Gill, the co-hosts, interview Marsha Parker, a seasoned teacher with a passion for history and culture. Marsha shares her experiences teaching around the world and her personal battle with cancer as a 3x survivor. She...
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Ep. 117: Flower Farming for Profit with Lennie Larkin
In this podcast episode, flower farmer and author Lennie Larkin of B-Side Farm discusses her experiences in the flower farming industry, her book Flower Farming for Profit, and her educational initiatives for other farmers. She talks about her transition from other careers to farming, the…
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Ep. 116: How Stacy K Built a Solid Flower Shop Foundation
In this podcast episode, Amy and Natalie visit with flower shop owner Stacy K Ercan of Stacy K Floral in Rochester, New York. She shares about her shop expansion and business model which includes a collaborative space with a coffee counter, retail offerings, and a subscription service. Stacy also...
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Ep. 115: Lucy Hunter: The Evolution of a Creative Soul
In this episode of the BB podcast, Amy and Natalie talk with Lucy Hunter about her 20+ year career in landscape design and her newest book The Flower Hunter: Creating a floral love story inspired by the landscape. Lucy shares openly about her past burnout, her shift towards flower design, and her...
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Ep. 114: Audience Questions Answered: Q&A Session
In this podcast episode, Amy & Natalie conclude Season 7 with a Q&A session centered around listeners' questions. Natalie shares insights on pricing strategies, staff payment, and the benefits of an a la carte menu in the floral industry. She also discusses the challenges of balancing motherhood...
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Ep. 113: The Farmer & I: A Tale of Love, Flowers, and Entrepreneurship
Floral designer Carrington Winkelmann, owner of The Farmer & I in the Texas Hill Country, shares her journey from college days dreaming to starting her own flower business with her flower farming husband, Grant. She discusses the challenges and rewards of running a business, including managing...
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Ep. 112: The Art and Science of Rooftop Farming with Joanna Letz
In this podcast episode, a seasoned rooftop flower farmer (yes, you heard that right - she farms on rooftops) shares extensive experience in agriculture. Joanna Letz, owner of Bluma Flower Farm, discusses the transition from traditional farming to rooftop farming, the unique challenges it…
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Ep. 111: Abby Daigle's Floral Entrepreneurship Evolution
In BB Podcast Episode 111, Abby Daigle, owner of Stems Floral Design & Event Styling in Austin, Texas shares her journey from growing up in the events industry at the venue owned by her family to starting her own floral business. She discusses her love for weddings, the services her company…
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Ep. 110: Urban Flower Farm Becomes Blooming Oasis
In this podcast episode, we visit with Rachel Nafis, owner of Psalter Farm Flowers, an urban flower farm in San Diego. Rachel shares a behind the scenes look at her unique business model. She grows flowers in her neighbors' yards and then supplies San Diego shops and florists with her local grown...
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Ep. 109: How Self-reflection Led Graeme Corbett to Business Progress
In Episode 109, Botanical Brouhaha Podcast co-hosts Amy and Natalie welcome guest Graeme Corbett of Bloom & Burn back to the show. They discuss Graeme's shift towards working mostly with British-grown flowers and he reflects on his decision to scale back the number of weddings he accepts while...
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Ep. 108: The Power of Connection: Sweet Root Village Joins Circle Weddings
In the first episode of Season 7, Amy and Natalie (Native Poppy founder) share what led to the strong bond between them which ultimately led to Natalie becoming the co-host of the Botanical Brouhaha Podcast. Setting the stage for their new podcast format, Amy and Natalie dive into their hopes for...
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We're Back! A Preview of Season 7
After taking a few months off to rest and reflect, the podcast is back! And we have a new co-host you're going to love! The first episode of Season 7 will drop on September 6th and we couldn't be more excited to hit the ground running. We've missed our chats!
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ABOUT THIS SHOW
Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you're a farmer florist building a flower farm and floral design business at the same time? You've landed in the right place! At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators, flower growers, and floral industry vendors to help you find the tools you need to start, run, and grow your flower business.We like to mix it up! Do you prefer hearing real-life stories or diving into specific flower business topics? Either way, we've got you covered.Listen to our storytelling episodes featuring floral professionals sharing the details of starting and running their flower businesses. So many stories just waiting for you to dig in and learn from those who are doing what you w
HOSTED BY
Amy McGee
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Frequently Asked Questions
How many episodes does Botanical Brouhaha Podcast have?
Botanical Brouhaha Podcast currently has 189 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Botanical Brouhaha Podcast about?
Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you're a farmer florist building a flower farm and floral design business at the same time? You've landed in the right place! At the...
How often does Botanical Brouhaha Podcast release new episodes?
Botanical Brouhaha Podcast publishes regularly with 189 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Botanical Brouhaha Podcast?
You can listen to Botanical Brouhaha Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Botanical Brouhaha Podcast?
Botanical Brouhaha Podcast is created and hosted by Amy McGee.
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