EP 146 | The #1 Trend Event Marketers Need To Learn About

You’re running events, but leadership still sees them as a cost center.You know events can drive real business results. But you’re stuck in the weeds: planning details, chasing RSVPs, and reporting on foot traffic.In this conversation, Kimberlee Kee, a Director of Event Marketing, talks about the real shift happening in the industry: event pros must become strategic marketers. She and Matt get into the nitty-gritty of how event marketers can plug into sales, contribute to pipeline, and speak the language of growth.Key takeaways you won’t want to miss:✅How to shift your role from event planner to integrated marketer✅Tactical ways to track deal velocity, pipeline impact, and customer expansion✅How to make your voice heard—especially when no one’s asked for it (yet) Real talk, clear advice, and a better way forward. This episode will change how you show up at work.--------------------- Connect with Kimberly KeeLinkedIn: https://www.linkedin.com/in/kimberlyakee/ Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  Company: https://rockwayexhibits.com/   🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined