EP 147 | How to Streamline and Scale Your Event Marketing Program

Your events shouldn’t feel like they’re held together by duct tape.But when processes are unclear or inherited from chaos, it’s hard to know where to start—especially if you’re stepping into a new event marketing role or revamping an existing one.That’s where Matt Bohn comes in. Now Field Marketing Manager at Tines, he’s spent the past 20 years building scalable, structured event programs for brands like Walgreens and fast-growing tech companies.In this episode, he joins Matt Kleinrock to talk about the real (and often messy) work of creating better systems:✅ The first steps to take when inheriting (or overhauling) an event marketing program✅ How to streamline cross-functional collaboration with legal, sales, and ops✅ The small things that make a big difference—like naming conventions, templates, and intake formsTune in if you’ve ever thought, “There’s gotta be a better way to do this.”----------------------------------Connect with Matt BohnLinkedIn: https://www.linkedin.com/in/matthewjbohn24/ Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  Company: https://rockwayexhibits.com/    🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined