EP 1475 Marianella Baez Jost - Mitigating Risk with Direct Trade Coffee - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

If you love what we do and want to support more of the work we do at Map It Forward, become a premium YouTube Subscriber or a paid Patreon backer here for perks: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward••••••••••••••••••••••••••••••••••This is the 5th episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guest, Marianella Baez Jost.Marianella is a coffee farmer (Cafe con Amor) based in Costa Rica and the co-founder of direct coffee trade project, The Farmers Project.This series is focused on coffee market volatility from the perspective of a smallholder coffee farmer in Costa Rica.The 5 episodes in this series are:1. Coffee Farming In Costa Rica in 2025 - https://youtu.be/3tHVKj65yho2. Coffee Farmers Are Adapting to the Coffee Crisis - https://youtu.be/QGUewElgLeA3. Not a Short-Term Coffee Crisis - https://youtu.be/arhcrRBWGEU4. Barriers to Direct Trade - https://youtu.be/dM75gWt1y7s5. Mitigating Risk with Direct Trade Coffee - https://youtu.be/DX0tpHrXFw0In this episode of the podcast series, Lee wraps up a captivating series with Marianella as they delve into the challenges of coffee market volatility from the perspective of small holder producers, the impact of middlemen and low-priced future contracts, and the struggles and hopes of co-ops and farmers seeking just relationships through direct trade. The discussion highlights the emergence of new direct trade models, geopolitical shifts in coffee trading, and the vital connections between small farmers and roasters. Marianella also shares the inspiring success of the Coffee Camp and encourages collaboration for a thriving coffee community. Learn more about sustainable, ethical coffee practices and how you can support these efforts.Connect with Marianella Baez Jost and The Farmers Project here:https://www.linkedin.com/in/marianella-baez-jost-00a529166/https://www.farmersproject-cr.com/https://www.instagram.com/cafeconamor.cr/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoachingLooking for a business advisor for your established coffee business or startup? Email us here:📧 email: [email protected]