EP 148 | How to Come Up with the Big Idea: A Simple Framework for Creative, Strategic Event Concepts

Event marketers want to stand out. They want to tell a story. They want ideas, themes, and creative experiences that resonate.But too often, the “big idea” gets lost in the scramble—buried under stakeholder pressure, budget constraints, and rinse-and-repeat tactics.That’s why in this episode, Matt Kleinrock teams up with Pablo Gonzalez to break down a simple, step-by-step framework to help event marketers come up with their next great idea. Whether you’re planning a trade show, SKO, customer summit, or internal event—this approach helps you build creative concepts that actually stick.You’ll learn:✅ How to use brand truth + audience insights to shape your event theme✅ Real examples of standout concepts—and why they worked✅ What not to do when brainstorming (like copying cool things without context)Stuck on where to start with something new this year? Hit play on this one.----------------------------------Connect with Pablo GonzalezLinkedIn: https://www.linkedin.com/in/pablotheconnector/ Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  Company: https://rockwayexhibits.com/  🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined