Ep. 149 - How to stand out as an evidence based online coach

Join EIQ00:00 Introduction and setting up your workspace00:26 Emma's thoughts on big screens and work environment01:28 Moving from in-person to online coaching02:20 Balancing income and online business growth03:14 Building for the business you want, not the one you have04:10 Feasibility and financial planning for online coaching05:06 The importance of taking your business seriously early on06:20 Post content without expectations to learn and grow07:17 Using trial reels and Facebook insights08:47 Psychology of spending and social norms10:11 Investment in mentorship versus holidays and weddings13:00 Food noise, food reward, and certainty14:17 Disordered eating, control, and food noise15:42 Investment in yourself and readiness to change17:37 Ambivalence in health and weight loss goals19:00 GLP1s, binge eating, and restraint behaviors23:40 Impact of GLP1s on food relationships and restraint32:31 The role of protein intake and food noise33:30 Marketing strategies for new coaches35:22 Authenticity and showing your true self on social media37:45 Sharing your stance and values in marketing39:10 Balancing education and business growth on social media41:36 Embracing mistakes and disagreement online