Ep. 15 - Closing $40 million in annual recurring revenue through demand gen with Gaetano DiNardi

Show notes:* (3:32) Heard Hot Takes?* (7:12) Have You Heard* (12:20) Growing to $200m annual recurring revenue* (17:12) What kind of people you should hire to build a world-class demand gen team* (22:53) How working as a music producer vaulted Gaetano’s marketing career* (31:32) Creating B2B content designed to be consumed rather than solely intellectual* (33:21) What has Gaetano excited for the next few years in the demand gen spaceLinks & Resources: Follow Gaetano on TwitterGaetano's music industry blogRoast My HomepageAuraTraction* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness