Ep. 15 | Matt Hamilton, Founder of Local Yocal Farm to Market

In Episode 15, Carlos sits down with Matt Hamilton — rancher, truth-teller, and the founder of Local Yocal Farm to Market in McKinney, Texas. You may have seen Matt’s viral grocery-store videos exposing how “different” brands can trace back to the same producers… and how food labels often don’t mean what we think they mean.Matt grew up in a ranching family in southern Oklahoma and spent years inside conventional “big ag,” even working on the early rollout of GMO soybeans. What changed? A front-row seat to the economics and incentives that shape our food system — plus a series of real-life wake-up calls: collapsing farm prices, living-soil discoveries through compost restoration work, and the health reality he saw when he “zoomed out” and compared America to the rest of the world.⏰ Timestamps00:00 – Welcome & Matt’s viral grocery-store “truth” videos 03:05 – Matt’s ranching roots + early career in conventional ag 09:40 – Peanut price collapse + the moment big ag stopped making sense 17:30 – “Soil is alive, dirt is dead” + compost/living soil lessons 24:40 – Why ranchers lost their share of the beef dollar 33:10 – Imports, Brazil/Argentina, and how labor & scale change the game 41:30 – “Grass-fed” loopholes + label language games (“natural” vs “all natural”) 50:15 – Country-of-origin labeling: why you can’t tell where beef is from 58:40 – Food pyramid, processed foods, and why America’s health bill is exploding 1:09:10 – Parenting + phones: Matt’s rules and why he’s serious about it 1:18:40 – Building Local Yocal brands + hospitality standards & team culture 1:31:10 – The learning-farm vision + creating the next generation of producers 1:37:10 – Final thoughts + how to start making one better choice per monthLinksCoffee Time with Carlos (Official)🔗 Watch more episodes & updates: https://coffeetimewithcarlos.com/ 📺 Subscribe on YouTube: https://www.youtube.com/@CoffeeTimeWithCarlosMachado 📸 Follow on Instagram: https://www.instagram.com/coffeetimewithcarlos/ 📘 Follow on Facebook: https://www.facebook.com/coffeetimewithcarlos 🎙️ Listen to the podcast: https://podcast.coffeetimewithcarlos.com/Local Yocal + Matt Hamilton🌾 Local Yocal Farm to Market (Main Site): https://localyocalfarmtomarket.com/🛒 Order Online (Local Delivery + Nationwide Shipping): https://order.localyocalfarmtomarket.com/🥩 Local Yocal BBQ & Grill: https://localyocalbbqandgrill.com/🍔 LOYO Burger: https://www.loyoburger.com/🤠 LY Outfitters: https://localyocaloutfitters.com/📸 Local Yocal Farm to Market (IG): https://www.instagram.com/localyocalfarmtomarket/📸 Matt Hamilton (IG): https://www.instagram.com/osucowboy9898/📸 Local Yocal BBQ & Grill (IG): https://www.instagram.com/localyocalbbqgrill/📸 LOYO Burger (IG): https://www.instagram.com/loyoburger/📸 LY Outfitters (IG): https://www.instagram.com/lyoutfitters/