Ep 15: Navneet Gupta, Service GTD: Solving the eldercare challenge for NRIs

As a former NRI, Navneet Gupta, Founder CEO, Service GTD knows only too well the stress of managing eldercare back home in India, negotiating across continents and time zones. Here, he talks to Gen Seasoned founder Anuradha Varma on providing eldercare services for NRIs by onboarding trusted supply partners, and handholding families through the process long after the booking happens, much as a relationship manager would at a banking institution.Navneet also touches upon evolving care needs, including the need for care at home services such as dialysis and dental care, besides “elderproofing” homes to prevent falls, etc. Listen in!About Service GTD: Service GTD was started in 2025 as a service marketplace platform designed to simplify the experience for the global NRI community to discover and access high-quality services and lifestyle solutions. The team interviewed over 120 NRI families before finalising eldercare as their focus/GTM category. They now offer care services across 45+ cities in India.Follow on: LinkedIn | Website Support: +91 90357 54090 (India) Timestamps:03:06 Starting Service GTD; challenges of NRIs taking care of family in India06:24 Addressing the trust deficit between service providers and families in eldercare08:00 His experience of caregiving as an ex-NRI 11:22 His research in eldercare14:15 Focussing on trusted supply partners17:05 What people need; the booking process21:55 Taking on an advisory role as in the finance industry23:25 What NRI families need28:27 Tech as a differentiator in agetech30:10 Some challenges faced by clients34:00 Taking time to research partnerships36:23 Learnings for the eldercare industry39:12 Plans for other services41:34 Elders are looking for social engagementTo get in touch, email [email protected]: Views are personal. Listener discretion is advised.