Ep 15. Shawna Olsten, (Aritzia, SAXX, Native Shoes, Quiksilver) | Kendall Jenner, “Shoe-gate” and Aritzia’s star-studded Super Puff Campaign

How much did Kendall Jenner really get paid for Aritzia’s Super Puff campaign? That’s one of many secrets divulged in this expansive episode with Shawna Olsten. Shawna led marketing creative at Aritzia when the brand went big on the Super Puff. She pulls no punches as she shares the highs and lows of that star-studded campaign. She also tells us how to get the most out of user-generated content (UGC) and how Aritzia has managed to perfect the brand retail experience. My Best Campaign is brought to you by Monday Creative. Follow us on Instagram and LinkedIn, and stay tuned for when a new episode drops. Mentioned linksSAXX Underwear  Quiksilver  Native ShoesKit and Ace Guy Ritchie’s short films for BMW with Clive Owen Watch Shawna at Pecha Kucha Vancouver vol. 28  Super Puff sticker series by Rhek  The infamous Off-White shoes  Elmo and Roger for On Running On Running’s Cloudsurfer 2 social content Jacquemus