EPISODE · Aug 29, 2022 · 1H 4M
EP.15 松赞（下）旅游之上-对话松赞集团副总裁洛桑江初
from Slow Brand
延续上一集，这期节目我们特别邀请了松赞文旅集团副总裁洛桑江初，为大家解读定制旅行和文化旅游的变迁，以及松赞身在其中的布局思路和设计哲学。 什么能赋予一段旅途旅行之上的意义？具有人情味的品牌该如何提升员工，承载当地？松赞如何投入时间构建每个人心中的香格里拉？让我们一起倾听。 00:40 旅游行业的变迁，以及加入松赞的契机 14:30 旅游之上，是对在地文化的梳理和输出 20:02 松赞的产品设计哲学 29:48 文化体验基于服务与体验的营造 32:00 远行的力量-自然对于人心的洗礼 33:27 新时代旅行需求的变化 39:20 松赞的人情味源于在地化与标准化的集合 42:50 为五天投入五年，用时间打磨好的体验 45:00 给所在地带来的不仅是收益，更是坚持传统的可能性 51:00 品牌发展的必然选择 54:45 如何以客户为导向，平衡情怀和商业-浅谈与始祖鸟的合作 58:20 如何引导现代的当地人与自然相处 1:01:54 品牌的理想是成为一个文化符号 在小宇宙查看该单集文稿
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EP.15 松赞（下）旅游之上-对话松赞集团副总裁洛桑江初
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