EPISODE · Aug 6, 2025 · 22 MIN
EP 153 | Stop Wasting Events: Strategic Takeaways from CEMA Summit 2025
from Event Marketing: Redefined · host Matt Kleinrock / Coty Adams
Too many event programs are spread thin, under-resourced, and missing the mark. Budgets get diluted, sales handoffs break down, and strategy never makes it past the slide deck.When that happens, even the best-looking booth or smoothest show can’t deliver meaningful results…. and event teams get stuck in a cycle of “just execute.”At CEMA Summit 2025, Matt Kleinrock, Coty Adams, and Mollie Stahl saw firsthand how top event marketers are breaking that cycle and leveling up from order-takers to strategic growth drivers. Discover:✅ Why “less is more” is redefining event portfolios✅ How soft skills and business acumen separate high performers from the rest✅ The real roadblocks to strategy adoption and how to overcome themListen now to learn how to elevate your event program before another season slips by.--------------------- Connect With Us:Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/Coty Adams: https://www.linkedin.com/in/cotykadams/Our Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined
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Too many event programs are spread thin, under-resourced, and missing the mark. Budgets get diluted, sales handoffs break down, and strategy never makes it past the slide deck. When that happens, even the best-looking booth or smoothest show can’t deliver meaningful results…. and event teams get stuck in a cycle of “just execute.” At CEMA Summit 2025, Matt Kleinrock, Coty Adams, and Mollie Stahl saw firsthand how top event marketers are breaking that cycle and leveling up from order-takers ...
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EP 153 | Stop Wasting Events: Strategic Takeaways from CEMA Summit 2025
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