EP 155 | Fixing the Sales Handoff: How Event Marketers Can Drive Follow-Through and Results

The post-event handoff to sales is where so many event programs lose steam.Leads get cold. ROI disappears. And all that effort on the show floor doesn’t translate to results.But it doesn’t have to be this way.In this fourth installment of our “Back to the Basics” summer live series, Matt Kleinrock and Coty Adams (Director of Sales + Marketing at Rockway Exhibits + Events) break down the musts for a successful sales handoff so your hard work doesn’t get lost in the shuffle.Here’s what you’ll take away: ✅ Exactly which parts of the handoff event marketers can (and can’t) control ✅ How to advocate for your team and get sales to follow through ✅ Simple ways to set expectations and create accountabilityIf you’re tired of watching your post-event leads disappear, this is your blueprint for turning event energy into measurable impact.--------------------- Connect With UsMatt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/Coty Adams: https://www.linkedin.com/in/cotykadams/Our Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined