Ep 155 - Storefront to DTC: Apparel Brand Strategies with Tara Sabourin of Jackson Rowe

Send us a textJackson Rowe, the women's comfort wear and fashion brand, was humming along with 150 wholesale accounts on the Canadian west coast...and little to no online business. Today, they have a thriving DTC brand and have been able to expand from womens wear into menswear and kids wear as well. In today’s episode, Tara and Jordan discuss tactics that are relevant to all businesses; how do you get people to know, like and trust your brand? Enjoy!KEY TAKEAWAYS FROM THE EPISODEBrick and mortar can be a great way to build brand awareness.How will you get people to know, like and trust your brand?Personalization and relationships are the secrets to scale.TODAY'S GUESTTara Sabourin has led the DTC initiative at Jackson Rowe, an apparel brand based in Vancouver, Canada.Check out Jackson Rowe at https://www.jacksonrowe.ca/ Connect with Tara at [email protected] or follow her IG, @tarasabourin.If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind