Ep 156 How She Built an Untouchable Referral Business by Doing What No One Else Will | Shawn Kunkler & Jillian Adler episode artwork

EPISODE · Mar 25, 2026 · 52 MIN

Ep 156 How She Built an Untouchable Referral Business by Doing What No One Else Will | Shawn Kunkler & Jillian Adler

from Realtor180 | Real Estate Podcast for Agents Who Want to Grow with Shawn Kunkler · host Shawn Kunkler / Jillian Adler

Send us Fan MailWhat does it actually take to build a real estate business that runs entirely on referrals, sells 30% of its inventory off-market, and consistently closes at 106% of list price?Jillian Adler of Compass Boston has figured it out, and in this episode, she holds nothing back.Shawn and Jillian dig into the philosophy, the systems, and the real-world war stories behind one of Boston's most respected real estate practices. From a staging origin story that started with a bad stager and a U-Haul, to the moment she paid $2,000 out of pocket without blinking, to dressing her handyman up as her uncle to save a closing, this conversation is raw, real, and packed with actionable insight for agents at every level.If you've ever wondered what separates the agents who grind forever from the ones who build something sustainable and deeply satisfying, this is your episode.What you'll learn:How Jillian built a 100% referral business from the ground up and why she'll never go backThe off-market strategy that accounted for 30% of her sales volume last yearWhy preparation and staging are her single biggest competitive advantagesHow she thinks about pricing — and why overpricing is always a losing gameThe vendor relationship philosophy that gets her contractors to show up on Friday nightsWhy she'll take a financial loss before she ever lets a client feel like they lostSupport the show𝐘𝐨𝐮𝐫 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐂𝐨𝐚𝐜𝐡 𝐈𝐧 𝐘𝐨𝐮𝐫 𝐏𝐨𝐜𝐤𝐞𝐭.Most agents are tired of being busy but not productive. 𝘈𝘤𝘦 𝘠𝘰𝘶𝘳 𝘋𝘢𝘺 is the 52-card deck that turns professional chaos into 15-minute sprints.Draw a card. Do the thing. Build the business you know you are capable of.𝐆𝐞𝐭 𝐨𝐧 𝐭𝐡𝐞 𝐥𝐢𝐬𝐭 𝐛𝐞𝐟𝐨𝐫𝐞 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐝𝐫𝐨𝐩 𝐬𝐞𝐥𝐥𝐬 𝐨𝐮𝐭:👉 www.fifteenminutemomentum.com--Join the Waitlist for the Realtor180 Inner Circle Group  https://www.realtor180.com/connect-with-us Are you a Real Estate Agent without an assistant, then bad news... You are the assistant. To learn more about getting the help you need click the link: https://virtualwithrisa.com/About the Podcast:Realtor180 is a weekly show dedicated to connecting you to top-performing agents nationwide to learn their insider secrets for succeeding on a massive scale. Each week we discover fresh marketing ideas, business strategies, and doses of inspiration to grow your business to the next level. More importantly, we will hear firsthand from industry experts about the pitfalls to avoid making along the way.Hit that subscribe button now, grab a notebook, and learn that one thing that will help you turn your business around 180 degrees.Watch the full episode on: https://www.youtube.com/@realtor180/videosConnect with Us:Follow us on Instagram @shawn__kunklerFor inquiries and collaborations, contact us at...

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Send us Fan Mail What does it actually take to build a real estate business that runs entirely on referrals, sells 30% of its inventory off-market, and consistently closes at 106% of list price? Jillian Adler of Compass Boston has figured it out, and in this episode, she holds nothing back. Shawn and Jillian dig into the philosophy, the systems, and the real-world war stories behind one of Boston's most respected real estate practices. From a staging origin story that started with a bad stage...

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Ep 156 How She Built an Untouchable Referral Business by Doing What No One Else Will | Shawn Kunkler & Jillian Adler

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This episode was published on March 25, 2026.

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