Ep. 157 - Industry Trends: Brand/Line Extension

Welcome to Buzzed with Brian! Line extension? Brand extension? What exactly may that be you ask? Brian hops on the mic with “Professor Beer”, aka Tim Virnig, to have yet another great discussion on this industry trend. If you have noticed your favorite craft brewery taping into other types of craft beverages, that would be an example of brand extension. If you have seen them creating new variants of an established core/flagship beer, that would be an example of line extension. As more of this is in the market a most wonderful four pack of beer from Phase Three Brewing slid across Brian’s drinking hearth! Listen in on the episode to hear the reviews and learn a thing or two. Now, grab a beer and pour one of your own! Thanks, and as always… Cheers Beers!  After you consume the content of this episode, please write a review, follow Buzzed with Brian on social media, and hit that subscribe button. Brian would think you’re pretty neat if you did!https://linktr.ee/buzzed_with_brianhttps://www.phasethreebrewing.com/Host & Producer: Brian HansonChief Editor & Engineer: Matt SchabelPodcast Art Director: Amber SchabelMusical Score: North Breese, expanding their brand to always fit the listeners needhttps://open.spotify.com/artist/1jSw7NOndAf9I85UaN2dL7?si=uoK6J0TmQua8ztaiF6ceOABeer Consumed: Pixel by Phase Three Brewing (Lake Zurich, IL)Pixel Populus by Phase Three collab with Brujos Brewing (Portland, OR)Pixel in the Machine by Phase Three collab with Parish Brewing (Broussard, LA)Pixel Demoliri by Phase Three collab with Messorem (Montreal, Canada)