EP 158 | From Event Planning to Event Marketing That Drives Growth

Events aren’t just about logistics anymore. They’re about results. And while event planners know how to deliver flawless execution, companies now need marketers who understand pipeline, customer journeys, and human connection.But too many organizations still treat events as one-off experiences instead of demand engines. That gap costs opportunities, slows deals, and misses the chance to build loyalty.So in this episode, Ghazwan Almoazen (Director, Global Experiential Marketing Demand & Communications at Docusign) shares how he blends digital marketing, demand gen, and experiential strategy to design events that accelerate deals, reduce churn, and keep attendees coming back.Takeaways:✅ Why every event pro needs to think like a marketer, not just a planner✅ How attendee needs—learning, networking, and entertainment—shape engagement and retention✅ Where data and content intersect to prove pipeline impact and secure buy-inTune in to learn how to make your events more than experiences. Make them growth engines.---------------------------------Connect with Ghazwan AlmoazenLinkedIn: https://www.linkedin.com/in/ghazwanalmoazen/Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/Company: https://rockwayexhibits.com/🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined