EP 1582 Part 2 of 5 | Is Coffee Quality Actually Subjective? (Bruno Souza)

Advertising SponsorThis episode is brought to you by the Map It Forward Community Monthly Discussion Group. Join our third tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusive monthly live discussion groups with coffee professionals from around the world. Head to https://patreon.com/mapitforward to join the community by signing up to the "Roasted Coffee" tier for 20 USD per month.Episode DescriptionThis is episode 2 of a 5-part series of The Daily Coffee Pro Podcast by Map It Forward with coffee producer, educator, and co-founder of Academia do Café and Zinho Café, Bruno Souza.In this episode, we tackle one of the most misunderstood concepts in coffee: What is the difference between specialty coffee and good coffee?Bruno breaks down how scoring systems were created, why they exist, and where they fail. From historical grading systems to modern cupping protocols, this episode challenges the idea that “specialty” automatically means better.We also explore how calibration works, where subjectivity comes in, and why the industry continues to struggle with defining quality consistently across cultures and markets.If you’ve ever questioned how coffee is judged, this conversation goes straight to the core of it.Connect with Bruno Souza:Instagram: https://www.instagram.com/grandebruno/Academia do Café: https://www.instagram.com/academiadocafeZinho Café: https://www.instagram.com/zinhocafe.torraIf you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]