EP 1583 Part 3 of 5 | The Truth About Coffee Quality and Hype (Bruno Souza)

Advertising SponsorThis episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: [email protected] DescriptionThis is episode 3 of a 5-part series of The Daily Coffee Pro Podcast by Map It Forward with coffee producer, educator, and co-founder of Academia do Café and Zinho Café, Bruno Souza.In this episode, we explore how the coffee industry communicates quality to consumers, and whether that communication is accurate.From competitions to certifications, this conversation challenges how quality is presented and whether these systems truly reflect what consumers are experiencing in the cup.Connect with Bruno Souza:Instagram: https://www.instagram.com/grandebruno/Academia do Café: https://www.instagram.com/academiadocafeZinho Café: https://www.instagram.com/zinhocafe.torraIf you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]