Ep #159. Ashley Latter on Going from Rapport to Results: The Ethical Approach to Patient Conversations

I had the absolute pleasure of speaking with Ashley Latter, internationally recognised dental communication coach and author of The Perfect Dental Consultation and Don't Wait for the Tooth Fairy. Ashley shares the story of how he came to focus on ethical communication and sales in dentistry, the essential role rapport and trust play in treatment acceptance, and why the whole team—not just the dentist—must be on the same page for success.Whether you're a practice owner, team member, or dental associate, you'll come away with actionable steps to improve patient communication, build deeper relationships, and ultimately serve patients more effectively.Find out more about Ashley and purchase his books via his website: https://www.ashleylatter.com/Ashley is returning to Australia in March 2026 for his two-day Ethical Sales and Communication course and a one-day reception workshop. Go here for more information: https://shorturl.at/2OPgCInterested in taking your personal, team, and dental practice to the next level? Contact Julie and Ameena today to explore the possibilities for growth and success!Visit our website, Dental Business Mastery, at https://dentalbusinessmastery.com.au/, and book a complimentary, obligation-free Discovery Call to discuss your specific needs and goals. Schedule your call here: https://tidycal.com/3l298p1/30-minute-meetingIf you have any questions or would like more information, feel free to contact us via email at [email protected].