EPISODE · May 14, 2026 · 20 MIN
EP 1594 Part 4 of 5 | The Benefits of Running a Lean Coffee Business (Jan-Cort Hoban)
from The Daily Coffee Pro Podcast by MAP IT FORWARD · host Lee Safar
Advertising SponsorIf you find value in what we do at Map It Forward and would like to work with us or support the business, here are a few ways to get involved:• Work with us as your business advisors — [email protected] • Advertise on the podcast — [email protected] • Join our Patreon community — https://www.patreon.com/mapitforward • Subscribe to our YouTube channel — https://www.youtube.com/mapitforward • Or share this episode with someone who would benefit from itEpisode DescriptionThis is episode 4 of a 5-part series with Jan-Cort Hoban, founder of Mr. Hoban’s Coffee Roastery in Germany. In this series of The Daily Coffee Pro Podcast by Map It Forward, we’re discussing the myth of being big in the coffee business and why leaner businesses may be better equipped for the future of coffee.In this episode, Lee and Jan-Cort explore the benefits of running a leaner coffee business and why downsizing may become a necessary strategy for many operators as economic pressure increases globally.The conversation examines the emotional and financial pressure that comes with maintaining large café chains, investor expectations, staffing complexity, and debt obligations—and whether many businesses are actually making less money despite becoming bigger.Jan-Cort explains why lean businesses are often more agile, more connected to their customers, and more capable of adapting to volatility in coffee prices, geopolitical instability, and changing consumer behavior.Lee and Jan-Cort also discuss ego in business ownership, the fear many operators have around downsizing, and why stepping back from aggressive expansion may actually help owners reconnect with the reason they entered coffee in the first place.This episode is an honest conversation about simplifying business before the market forces you to.Connect with Jan-Cort Hoban and Mr. Hoban’s Coffee Roastery here:• https://www.instagram.com/mr.hobans/ • https://www.mrhoban.com/ If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]
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Part 4 of 5: In episode 4 of this 5-part series with Jan-Cort Hoban, we explore why leaner coffee businesses may be better equipped to survive increasing economic and industry pressure.
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EP 1594 Part 4 of 5 | The Benefits of Running a Lean Coffee Business (Jan-Cort Hoban)
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